Head of Brand

at  iwoca

ABOUT US

Fast, flexible finance empowers small businesses to manage their cash flow better and seize opportunities - making their business and the economy stronger as a whole. At iwoca, we do just that. We help businesses get the funds they need, when they need it, often within minutes. We’ve already made several billion in funding available to more than 100,000 businesses since we launched in 2012, and positioned ourselves as a leading Fintech in Europe.
Our mission is to finance one million businesses. We’ll get there by continuing to make our finance ever more relevant and accessible to more businesses by combining cutting-edge technology, data science, and a 5-star customer service.

As Head of Brand you’ll be responsible for:

• Owning and managing our brand
• Develop and execute a comprehensive brand strategy aligned with company goals, market trends, and target audience needs
• Re-define our target audience and help us expand our positioning from just micro SMEs to larger SMEs
• Set and create the tools and processes to measure brand KPIs related to awareness, recognition, consideration and perception
• Become the voice of the customer and lead market research efforts to identify brand perception, competitive positioning, and customer insights
• Brand management
• Provide centralised oversight to our brand and manage the consistent implementation of iwoca’s brand and copy across all touchpoints with the customer
• Content creation and campaigns
• Manage the creation of brand assets (e.g. customer stories) that can be used in marketing and sales campaigns
• Work closely with channel owners to brief and create marketing materials that are aligned with the brand identity and adapted to the channel itself
• Identify opportunities for improving our brand KPIs, e.g. through ATL campaigns where this make sense or through existing channels
• Address brand challenges such as low awareness and incorrect perception