Head of Brand Marketing

at  Midnite

WHY MIDNITE?

Midnite is a next-generation betting platform that is built for today’s fandom. We are a collective of engineers and designers who all share a passion for building the best sportsbook & casino experience possible, allowing our fans to feel closer to the games they love through the rush of winning money.
Unlike the alternatives, Midnite doesn’t feel like a website built two decades ago. Instead, it’s a cutting-edge creation, designed and constructed from the ground up with the latest technologies. Crafting an experience that’s truly intuitive, immersive, and immediately understandable is no walk in the park, but we thrive on the challenge. We believe we’re on the brink of creating something truly awesome.

ABOUT THE ROLE:

Join Midnite’s marketing team to lead and deliver world-class consumer marketing campaigns for betting and gaming. This role combines creative development, media planning and strategy, sponsorship activations, and PR to connect Midnite to mass-market audiences while maintaining the brand’s high standards in advertising, diversity, and Responsible Gaming.

KEY RESPONSIBILITIES:

• Creative Leadership: Develop and evolve Midnite’s betting and gaming positioning, assets, and campaigns, including football (major tournaments, Start of Season activations, and BAU Football) racing (high profile races & festivals) and gaming (reasons to believe/RTBs).
• Media Strategy & Planning: Manage multi-million-pound budgets and deliver multi-channel strategies (ATL & BTL) through collaboration with media agencies and internal teams, ensuring optimal performance and actionable insights.
• Sponsorships & Activations: Collaborate with internal and external stakeholders to execute a sponsorship strategy and deliver impactful activations that grow brand consideration.
• Content & PR Integration: Foster alignment with digital PR and social and content to execute integrated campaigns and disrupt the news cycle.
• Innovation: Identify growth opportunities, champion creativity, and drive innovative strategies across all elements of Midnite marketing.