Head of Brand Merchandise - BWS

at  endeavour group

LET’S CREATE A MORE SOCIABLE FUTURE TOGETHER

At Endeavour, we’re totally into what we do. With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it’s what inspires us to dream big, and continue to create new experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you!
Job Description
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Lead the strategic direction of our BWS brand with a merchandise lens

• Bring your strong influencing, stakeholder relationship and communications skills
• Help craft the future of BWS

As the Head of Brand Merchandise, you’ll play a pivotal role in shaping the strategic direction of the BWS retail brand, driving sales and profit across all channels. You’ll serve as a key executive voice for Merchandise, influencing decisions across Marketing, Operations, eCommerce, and more. Additionally, you’ll oversee trade planning and the eCommerce P&L, ensuring alignment with category strategies and business goals.

Here is a taster of what you can expect in this role:

• In this role, you’ll provide strategic leadership to the BWS and Merchandise teams, guiding the brand’s direction with a strong Merchandise focus.
• You’ll embed the merchandise strategy across the retail brand, ensuring alignment with key business objectives.
• You’ll collaborate with Heads of Categories and the Merch Leadership team to drive category strategies and initiatives.
• You’ll ensure category strategies align with customer shopping missions, local needs, and commercial priorities.
• You’ll take end-to-end accountability for the banner trade plan and P&L, driving sales, profit, and customer loyalty through insight-driven strategies.

Qualifications

Now let’s talk about you:

• Now let’s talk about you:
• 10+ years partnering with senior stakeholders to develop and lead strategy, planning, and implementation.
• Proven experience (6+years) coaching leaders and managers in retail.
• Excellent communication and influencing skills paired with your drive to continuously improve our customers shopping experience and driving commercial outcomes
• Tertiary qualifications, preferably in business
• Strong business acumen with deep retail, buying, and operational experience.
• Proven ability in growing digital and eCommerce channels, with a focus on customer insights.

• In this role, you’ll provide strategic leadership to the BWS and Merchandise teams, guiding the brand’s direction with a strong Merchandise focus.
• You’ll embed the merchandise strategy across the retail brand, ensuring alignment with key business objectives.
• You’ll collaborate with Heads of Categories and the Merch Leadership team to drive category strategies and initiatives.
• You’ll ensure category strategies align with customer shopping missions, local needs, and commercial priorities.
• You’ll take end-to-end accountability for the banner trade plan and P&L, driving sales, profit, and customer loyalty through insight-driven strategies