Head of Brand & Product Marketing

at  HyperionDev

ABOUT US

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of ‘coding bootcamps’ in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.
We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK’s Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom’s National Health Service (NHS).
We’re backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.

ABOUT THE ROLE

As the Head of Brand and Product Marketing, you will lead all branding and product marketing initiatives to drive awareness, growth, and engagement across our products and markets. This role combines strategic leadership in branding with the in-depth market positioning of our education products. You will manage cross-functional teams, including content creators, designers, and product marketing managers, to craft cohesive brand narratives, develop go-to-market strategies, and ensure product success.
Our Brand & Product Marketing team is focused on ensuring a deep understanding of our customers and market and positioning our products to best serve them. Before product launches, the team owns positioning, messaging, gathering customer feedback, and the overall go-to-market strategy internally or in alignment with external partnered institutions. Post-product launch, the team drives sales enablement and focuses on driving demand, adoption, and the overall success of our products marketed worldwide.
This team supports marketing and admissions teams by developing thought leadership messaging, engaging with thought leaders to contribute to top-of-funnel marketing activities, and providing content that will be the backbone for Performance Marketing and strategic Partnership teams to use in sustaining the inbound and outbound marketing efforts across the funnel.
To excel in this role, you should be an organised, ambitious, self-motivated, and proactive problem solver. We’re looking for a strategic thinker, an excellent project manager, someone with high standards and the ability to communicate effectively with multiple stakeholders across the business.

RESPONSIBILITIES

Brand Strategy: Build and refine the architecture of the HyperionDev brand and its sub-brands, including defining brand vision, equity, and value propositions.
Product Marketing: Lead the product marketing team to understand customer insights, create positioning strategies, and craft messaging for product launches.
Campaign Management: Conceptualize and execute cross-channel marketing campaigns for product launches, events, and brand awareness, including website, CRM, social media, and PR.
Creative Direction: Oversee the creative development process, ensuring all visual and written content aligns with the brand’s identity and vision, from concept through execution across digital, print, and multimedia platforms. Collaborate with designers, writers, and external agencies to deliver cohesive, innovative, and impactful campaigns.
Market Research: Conduct market and audience research to refine our approach and maintain competitive positioning.
Cross-functional leadership: Collaborate with teams across admissions, product, and careers to align strategies, ensure brand consistency, and support revenue generation.
Content Strategy: Oversee content marketing efforts for performance marketing and sales enablement, including managing content calendars and ensuring alignment across all channels.
Events and Activations: Plan and execute events, roadshows, and activations that strengthen the brand and engage key audiences.
Team Management: Hire, lead, and mentor a team of marketers, copywriters, and designers. Manage relationships with external agencies and freelancers.