Head of Content

at  CoppaFeel

EQUALITY, DIVERSITY & INCLUSION STATEMENT

At CoppaFeel!, we support a diverse range of communities and we understand that diversity within our team is central and crucial to meeting the needs of the young people we exist to serve. We strongly encourage applications from Black, and people of colour, LGBTQIA+ candidates, candidates with disabilities, from men, and from those with a lived experience of cancer because we would like to increase the representation of these groups within the charity.
We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity’s needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We recognise the value in encouraging a diverse range of perspectives, skills, experience and knowledge at the charity.
While the successful candidate will be selected purely on merit, in the event of a tie between two candidates with equal suitability, we may select a candidate with lived experience of the issues we are seeking to address through our work.
We are a Disability Confident Employer and we commit to offering an interview for all applicants with disabilities who meet our required criteria for the role. If you have any accessibility requirements or need any adjustments for the interview process please get in touch. If your interview is at our offices, you can read our access statement here.

ABOUT THE ROLE

It’s been an exciting year for the CoppaFeel! Marketing team; we’ve had a brand refresh, onboarded new agencies, launched award winning campaigns and grown a partnership with Love Island. And it’s all been in the name of our mission; to ensure all breast cancers are diagnosed early and accurately in young people.
We are looking for an exceptional Head of Content who will be responsible for the management, production and strategic placement of all organic content across CoppaFeel!’s channels. You will help shape CoppaFeel!’s approach to content so that it appeals, resonates with and converts 18 - 24 year olds across digital and social channels.
You will work alongside other Heads of Dept, bringing your expertise and knowledge to leadership discussions to help shape the future of the organisation.
This is a hybrid role, with the expectation that you will attend the London office 2 days per week. You will be required to attend the office for quarterly team meetings, department meetings and in person training, we will provide plenty of notice for when you are required to be in for these purposes.
You will report to the Marketing Director and line manage the Social Manager and Digital Marketing Manager, and you will have exposure to the Senior Management Team.

DUTIES AND RESPONSIBILITIES

• Work as a valued part of the CoppaFeel! leadership team to deliver the organisational strategy, shape the culture and influence cross departmental ways of working
• Develop a holistic, strategic content approach to digital and social channels (including creators and gaming) that will enhance the annual marketing strategy and drive awareness of CoppaFeel! and our mission amongst 18 - 24 year olds.
• Responsible for creating innovative content that’s insight driven and market leading.
• Put production plans and processes in place that allow us to have year round ‘always on’ organic content (web, email, social).
• Lead and inspire creativity across the organisation with a view to becoming social first in everything we do.
• Work with Digital Marketing Manager to audit CoppaFeel!’s website and third party agencies to research, plan and execute Search Engine Optimisation strategies.
• Establish standards, systems, best practices, and workflow processes for managing the content lifecycle, including requesting, producing, distributing, channel selection, measuring, and retiring content.
• Collaborate with our operations team as we adopt a new CRM database.
• Ensure all content is consistent with brand guidelines and tone of voice.
• Line manage the Social Media Manager and Digital Marketing Manager.
• Ownership of the digital budget and quarterly re-forecasting.
• Contribute to quarterly all staff team meetings
• Ensure rigorous reporting and analysis of social and digital activity to ensure delivery of planned KPIs, with an ambition to be constantly improving and evolving.