Head of Creative

at  boohoo group

THE TEAM

We’re Karen Millen. Since 1981 we’ve been a household name and trusted brand. We’re known for elevated style and our reputation for fabric, finish, quality, and detail speaks for itself. Our love for fashion revolves around long-lasting, luxurious designs that can effortlessly slip into an established wardrobe at an attainable price point.
Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

THE ROLE

As the Head of Creative, you will define and elevate our brand’s creative direction across all touchpoints, including stills, video, and graphics. With a strong background in Art Direction and marketing expertise, you will ensure that our creative vision aligns seamlessly with our strategic goals. You will act as the brand guardian, overseeing the quality and consistency of all marketing assets, both owned and paid. Your leadership will inspire a team of talented creatives, taking our creative output to new heights as we continue to grow.

WHAT YOU WILL BE DOING?

• Campaign Leadership: Own the concept ideation for our seven seasonal brand campaigns, developing the vision and messaging, and overseeing production to ensure timely delivery within budget.
• Audience Engagement: Utilise customer insights to craft compelling campaigns that resonate with our target audience.
• Visual Consistency: Lead the graphic approach across all marketing touchpoints, ensuring a cohesive visual identity.
• Quality Control: Review and critique the creative output of teams across site, print, and digital marketing collateral.
• Budget Management: Forecast and manage creative budgets in collaboration with the producer.
• Creative Direction: Work with the Art Director to create seasonal studio creative direction packs, including elements like casting, styling, and posing.
• Asset Review: Contribute to regular asset reviews across various channels, including paid media, website content, email campaigns, social media, and influencer partnerships.
• Fashion Storytelling: Collaborate with the product team to develop smaller fashion narratives that highlight current trends, leveraging data to support these stories.
• Integrated Storytelling: Ensure that marketing storytelling is integral to all asset production.
• Strategic Planning: Partner with the Marketing Director to plan assets for key brand and customer moments outlined in the marketing calendar.
• Content Strategy: Spearhead and manage the overarching content strategy, ensuring alignment with brand objectives.
• Team Development: Mentor and inspire your team, fostering a culture of creativity and collaboration.