Head of Customer Acquisition & Experience

at  Smedley Group

WHY THIS OPPORTUNITY?

This is a rare chance to join a truly innovative and disruptive company that’s revolutionising the motorsport pathway. Founded by former Ferrari F1 engineer Rob Smedley, we’ve already taken the UK by storm and have our sights set on rapid global expansion. You will lead the customer acquisition strategy in new markets and be hands-on in executing creative, data-driven campaigns that introduce our exciting offering to the world. The successful candidate will also lead initiatives to retain customers by delivering an exceptional experience digitally and at our karting league events.
This role offers a benefits package, including private healthcare and a hybrid working environment. You’ll report to a seasoned management team and will build your own team as we scale.

REQUIREMENTS

• 5+ years of proven experience in a similar role, preferably in a fast-paced, zero-to-one environment, or in top-tier management consulting (or equivalent).
• Impeccable organisational skills with excellent attention to detail.
• Excellent communication and interpersonal skills.
• Skilled at analysing data, building reports/dashboards and deriving insights.
• Exceptional problem-solving skills and the ability to learn and adapt quickly in new situations.
• Ability to proactively manage multiple projects simultaneously with minimal supervision.

DESIRABLE SKILLS AND EXPERIENCE

• Working knowledge of web analytics tools like Google Analytics.
• Experience utilising SEO research/analysis tools like Ahrefs, SEMrush.
• Proficient with marketing automation/CRM platforms – HubSpot an advantage.
• Knowledge of user funnel creation and optimisation.
• Experience in motor sport and/or other high profile sports or entertainment.

• Growth Strategy Development and Implementation:
• Create and implement a comprehensive growth strategy aligned with the business’s objectives across customer acquisition and retention.
• Design and execute strategies to attract new customers through paid (e.g., SEM, paid ads) and organic channels (e.g., SEO, social media, partnerships).
• Develop and oversee initiatives to retain customers across digital platforms and at physical events.
• Growth Optimisation:
• Revenue Growth: Optimise pricing, monetisation models, and upsell opportunities tailored to different markets.
• Marketing Optimisation: Manage performance across various marketing channels and identify optimisation levers.
• Customer Experience Optimisation: Ensure effective communication across individual hubs, focusing on the continual improvement of the customer experience.
• KPIs and Metrics Tracking:
• Regularly track and report growth performance, ensuring data transparency for central functions across Karting League hubs.
• Work closely with the managers of each hub to ensure alignment on objectives and targets.
• Generate insights and develop strategic actions, presenting proposals directly to the Executive Committee.
• Technology Deployment:
• Implement technology that enhances acquisition, retention, and provides insights into customer behaviour, campaign performance, and trends.
• Ensure seamless integration of new technologies across the business, working closely with other teams.
• Leadership and Team Development:
• Build and lead a growth team at our UK HQ, managing talent across marketing and customer experience functions.