Head of Customer Marketing

at  Tangle Teezer

THE ROLE

We are looking for an experienced Head of Customer Marketing to lead a new function within our marketing team, overseeing digital marketing, social media, and D2C e-commerce.

IN THIS ROLE YOU’LL GET TO:

• Establish a commercial attribution model that enables the business to make strategic decisions regarding marketing investment based on data, insight, and analysis.
• Lead our global paid media strategy (focused on key markets UK & US) identifying strategic effectiveness and cost efficiencies.
• Collect and analyse first-party customer data to inform loyalty, retention, and conversion on our direct-to-consumer retail platforms (social and e-commerce).
• Develop and implement a channel marketing strategy, identifying key channels by market audience segment and message, setting KPIs, and reporting to the CMO monthly.
• Own our CRM strategy & oversee email marketing.
• Determine our D2C ecommerce and social commerce strategy including Customer Care provision.
• Oversee the development roadmap for TangleTeezer.com.
• Lead brand tracking study – optimise the study to meet the strategic needs of the business and work with stakeholders to deploy actionable insight.
• Evolve and develop the use of consumer insight to inform and drive marketing strategy.
• Lead a team of five with three direct reports: Senior Digital Marketing Manager, Consumer Insights Manager, and Senior Social Media Manager - Lead, motivate, appraise, and develop team members, working to inspire your team.
• Own overall Customer Marketing budget setting and monitoring spend by each of your direct reports.
• Play an important part of our extended leadership team, collaborating with peers to achieve overall company goals.