Head of Digital Marketing - ASSA ABLOY Entrance Systems AB Landskrona

at  ASSA ABLOY AB

Are you a digital expert with a passion for marketing seeking a new challenge? If so, keep reading about our Head of Digital Marketing opportunity. Ideally, you are located near Landskrona, Sweden, or one of our main subsidiary headquarters in the United Kingdom, Netherland, Germany, France, Belgium, or Austria
We believe in the transformative power of digital marketing. At Business Segment Pedestrian (BSP) we are looking for someone to lead our global Digital Marketing team and take our marketing activities to new heights. As the Head of Digital Marketing, you will play a pivotal role in shaping our on- and offline presence, driving brand awareness, and creating impactful marketing campaigns that resonate with our target audience.
What you would do as our Head of Digital Marketing
As the Head of Digital Marketing, you will have the responsibility of leading our digital marketing transformation journey. Your expertise and strategic mindset will shape our global marketing activities, ensuring we stay ahead in an ever-evolving digital landscape. You will be at the forefront of leveraging the latest technologies, including GenAI, to deliver exceptional customer experiences. At the same time, you will still develop traditional B2B marketing assets and content, which you will influence with a touch of fresh (digital) inspiration.
You would also
have overall global and segment-wide responsibility for branding, marketing assets, Websites, Social Media, and E-Commerce
be responsible for improvement of on- and offline presence driven by insights on customer experience and their online journey
have three direct reports and numerous dotted lines to internal and external resources
be responsible for development and implementation of (digital) marketing strategies to optimize marketing asset portfolio, increase brand awareness, drive website traffic, maximize Social Media impact, and generate high-quality leads through marketing automation
be in collaboration with stakeholders and utilization of customer insights to define priorities and create a clear roadmap for digital marketing efforts
be monitoring of key metrics and performance indicators to make data-driven recommendations and optimize marketing activities for tangible results
The skills and experience you need

Please refer the Job description for details