Head of Digital & Media Central & East Europe Cluster (m/w/d)

at  Perrigo

DESCRIPTION OVERVIEW

As the Cluster Digital and Media Lead, you will spearhead our cluster advertising efforts and digital activities, ensuring strategic alignment with business objectives, following central media & digital guidelines and overseeing the activation of campaigns across various channels & categories. Reporting to the Cluster Marketing Director, you will lead a team of digital managers and performance managers, driving excellence in media & digital marketing implementations.

EXPERIENCE REQUIRED

• Minimum 10+ years of experience in digital marketing or advertising roles.
• Demonstrated experience in managing digital advertising campaigns across various channels and countries.
• Strong leadership skills with experience in managing and developing teams.
• Proficiency in digital marketing tools and platforms.
• Proven ability to thrive in fast-paced, dynamic environment and adapt to changing priorities
• Experience in the consumer goods or consumer health industry is preferred.

Strategic Advertising Leadership:

• Develop and execute comprehensive media and digital strategies aligned with Central connecting planning guidelines, ensuring to set up clear goals connected to tangible business objectives
• Develop and oversee the briefing process for digital campaigns across categories, ensuring alignment with brand objectives and messaging.
• Establish the right performance structure to analyse and optimize campaigns to maximize ROI and effectiveness as it progresses
• Lead performance consolidation including test & learn transparency, ensuring to bring data performance into digital learnings to fuel future central strategy and local implementation guidance

Team Management and Development:

• Lead and mentor a team of digital managers and performance managers by providing RACI structure, ways of working across the cluster and consistent support in campaign execution.
• Foster a collaborative and innovative work culture to drive creativity and excellence in media and digital marketing efforts while fuelling strong collaboration & transparency with central media & digital teams

Campaign Activation and Optimization:

• Lead & oversee digital advertising campaigns development and roll out across the cluster, ensuring alignment with central brand guidelines and strategic objectives.
• Promote data-driven insights to optimize campaign performance, including audience targeting, messaging, and creative elements.
• Oversees the implementation of the central guidance around way of working process, templates, planning tools, taxonomy, tagging, adOps.
• Own and earn expert to guide the team on the strategy proposed by central team.

Cross-Functional Collaboration:

• Collaborate closely with internal teams such as country marketing leads, brand manager and central teams to ensure alignment and cohesion in digital marketing activities.
• Manage relationships with external partners including media agencies, ensuring seamless execution of digital campaigns.
• Optimise processes & tools for maximum efficiency and impact, leveraging other Cluster media & Digital lead experience and learnings.
• Partner very closely with central marketing and media & digital community.