Head of Growth

at  Blexr

• Who we are -
  Blexr is the pinnacle of lead generation in iGaming. We’re all about fostering connections that matter. Since the company’s start in 2015, we’ve been on a quest to build leading marketing products. Our story is one of many successes and a few useful failures, through which we’ve grown wiser and more resilient. And, we’ve been doing this together as a team.
  ❔ What we do -
  We create and refine solutions that connect our users with exactly what they’re looking for. Our clients commission reviews and promotional material from us, which allows us to keep our service 100% free for our users. Even so, we ensure to keep our content honest and unbiased.
  Despite our solutions and products evolving over time, our ethics remain unchanged. Trust and transparency are paramount to us. We lay things bare for our users to help them make more educated and informed decisions online.
  Our Vision and Mission -
  Our Vision is to be the champion of a better game by keeping our eyes on our mission of pushing boundaries and challenging the norm. Creating brand new experiences and products that enable our users to make the most informed decisions online.

WHAT’S IN IT FOR YOU?

This role is perfect for a self-starting leader looking for a challenge to stretch themselves into a senior leadership position within an exciting business, while remaining connected and hands-on in bringing customer growth to a reality.
At Blexr we are committed to building a team that is diverse and representative of the world we live in.We are committed to providing equal employment opportunities to individuals of every race, religion, belief, and ethnic background, regardless of age, disability, sexual orientation, or gender identity.
Our goal is to create an environment where you can do your best work and be your best self. Together, we can make things #betterwithblexr. If you require any adjustment to our process so we can see your best self please let us know and we will support you

THE ROLE

We are looking for a data-driven Head of Growth to drive the long-term growth and success of one of our flagship products. Sitting on our leadership team, you will have ownership and autonomy to shape our customer acquisition vision and strategy.
You’ll have the opportunity to lead an established team of specialist marketing managers across SEO, Paid Media, CRM and more, whilst collaborating with other key disciplines (Product, UXD, Content, Commercial) to identify and meet the needs of our customers.
This position is remote working style from one of our entity locations in the UK, Malta, Spain or Portugal.

WHAT YOU’LL BE DOING

You will be critical in helping to define and execute product growth, consistently leveraging the team’s expertise to bring our ambitious goals to a reality.
This role offers a great opportunity to pioneer new ways of working and embed leading practices across marketing disciplines. You will use your leadership experience to explore and instill the most effective ways of leading the team to success, with full support from the Executive team.

YOUR KEY RESPONSIBILITIES

• Take accountability for the mid-long term growth marketing and customer acquisition vision for one of our flagship products
• Develop a tangible strategy and tactical delivery plan to ensure this vision is successfully implemented to impact business results
• Be responsible for driving traffic to our products; optimising and increasing conversions to generate high quality traffic for our partners
• Foster, create and influence alignment on priorities within the SEO, Paid Media and CRM teams, as well as all chapters across the product, to achieve common business and people goals.
• Design and build new paid media & direct response channels whilst driving down Customer Acquisition Costs (CAC) by finding the optimal messaging and channels
• Develop SEO strategy by identifying and maximising SEO opportunities, both long and short-term to grow organic traffic and SEO’s revenue contribution to the business
• Drive CRM & lifecycle marketing efforts across different levers to retain and re-engage customers
• Implement data-driven Conversion Rate Optimisation (CRO) strategies to maximize conversion rates across all digital touchpoints
• Develop, implement and report on frameworks and processes to ensure team success; including tracking and measurement of activities to achieve positive ROI