Head of Marketing and Enrolments

at  ADvTECH

The ADvTECH Schools Division leads the private sector in the field of education, contributing meaningfully towards the sustainable development of human capacity in South Africa.

• Admission process for new enrolments;
• Marketing of Campus at exhibitions and other events;
• Arrange for interviews of prospective parents/students;
• Take prospective parents/students on school tour;
• Meet with prospective parents/students;
• All administrative duties associated with admission
• Regular updating of Campus information brochures;
• Lead, plan, direct and implement overall enrolment, communication and marketing strategies
• Oversee and actively participate in the creation, design, budget and production of regularly produced events and all school publications.
• Co-ordinate all advertising, publicity, and public relations activities.
• Design strategies and implement concrete plans to increase awareness, enquiries and enrolments.
• Plan for and deploy digital activities: website, online campaigns, social media and digital content production.
• Plan and manage the department budget in order to maximize the effectiveness of all communications.
• Create and execute a plan that regularly places the school in local media. Manage all messaging in the media.
• Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo.
• Oversee the work of graphic designers and print vendors in production of printed materials and web visuals.
• Participate actively in the work and success of the senior leadership team and provide support for school events and administrative jobs as requested.
• Organise and execute open days, open mornings, school tours and exhibitions.
• Conduct competitor research.

COMPETENCIES/SKILLS/REQUIREMENTS:

• Excellent interpersonal and communication skills;
• Good typing, organisational and administrative skills;
• Able to work accurately under pressure;
• An ability to maintain confidentiality is essential;
• Enthusiastic, energetic and creative;
• Must be a team worker;
• Computer literate;
• Good proficiency in Word, Excel, Power-Point, Outlook.

Qualifications:

• Minimum requirement is a recognized Degree.

Experience:

• Minimum of 3 years’ experience in the same or similar type of position in a similar environment.

Please refer the Job description for details