Head of Marketing

at  Aptoide

WHO WE ARE

Aptoide is the fastest growing Android App Store and distribution platform in the world, with over 500 million users and 1 million apps. With a multicultural team spread from Portugal to Singapore and China, we work with end-users, Developers, OEMs and Telecoms.
Our mission is to bring back the freedom of choice to the apps world, shaping the future of app economy by creating unmatched value for developers and users globally. The way you play? the way you get your apps? We’re making everything easier and better for you!
We are also aware that our success is dependent on our Aptoiders success! That’s why we are proud to be a tech company who enjoys to set people as a core priority. Our Aptoiders’ Talents and Skills are the algorithm of our whole success. This is where you can come in!

• Develop and implement a comprehensive global marketing strategy that aligns with business objectives and drives user acquisition, retention, and revenue growth considering our B2B and B2C products.
• Define key marketing initiatives and KPIs across digital marketing, product marketing, events and partnerships.
• Collaborate with company management and cross-functional teams, including Product, Business Development, Community, Influencers, Operations and HR to align marketing with broader company goals.
• Collaborate with external partners/agencies in order to best achieve Aptoide’s marketing needs and goals.
• Lead and mentor a marketing team across various functions (content, performance marketing, branding, partnerships, events, etc.).
• Foster a culture of creativity, accountability, and innovation, while setting clear performance expectations.
• Oversee brand development and ensure consistent messaging across all external channels.
• Lead initiatives that build brand awareness and trust with different audiences such as users, app developers, partners and potential employees.
• Drive customer acquisition and retention through data-driven digital marketing strategies in social media, paid ads/acquisition, influencers
• Optimize and manage marketing budgets across channels, ensuring maximum ROI on spend.
• Lead efforts to improve user conversion, engagement, and retention on both Android and iOS platforms.
• Build and nurture strategic contacts with key industry players to drive product awareness and adoption.
• Utilize data and analytics to monitor, measure, and optimize marketing and branding performance across all channels.
• Provide regular reports and insights on campaign effectiveness, customer acquisition costs (CAC), lifetime value (LTV), and other key metrics.