Head of Marketing

at  Arethia

YOUR MISSION

• Strategic Leadership
• Develop and implement a comprehensive marketing strategy aligned with the company’s goals and objectives. Drive brand positioning, messaging, and value proposition across all channels.
• Identify trends, opportunities, and competitive landscape to optimize campaign effectiveness.
• Management of Department
• Lead, mentor, and grow a high-performing marketing team, including best-in-class freelancers across various regions and foster a culture of creativity, collaboration, and accountability.
• Establish and deploy processes, Ways of Working, and tools to support growth and efficiency.
• Manage the marketing budget and allocate resources effectively across channels and campaigns.
• Brand Management & Marketing
• Oversee the development and execution of brand initiatives, ensuring consistent messaging and a strong brand presence in the market.
• Lead digital marketing efforts, including SEO/SEM, social media, email & content marketing, and more. Leverage data-driven strategies to maximize ROI and customer engagement.
• Collaborate with the Product and Sales teams to develop go-to-market strategies for new taste solutions and manage successful product launches.
• Establish KPIs and metrics to measure the effectiveness of marketing campaigns. Use analytics tools to track performance and adjust strategies as needed.
• Employer Branding, Public Relations & Communications
• Oversee the company’s employer branding initiatives in collaboration with our People and Culture function.
• Manage public relations efforts, media relations, press releases, and develop communication strategies to enhance the company’s public image.

MINIMUM QUALIFICATIONS

• University degree with outstanding performance, preferably in business, marketing or communications or equivalent work experience
• 7+ years of professional experience in Marketing, preferably in a fast-growth environment, with a minimum of 3-5 years in a senior marketing leadership role
• Proven track record of building and leading a successful, multidisciplinary marketing team and strong skills in team building, mentoring, and fostering creativity.
• Driven, hands-on leader with strong decision-making abilities and attention to detail.
• Excellent organizational, planning and prioritization skills with proven ability to build from scratch while taking ownership and responsibility.
• Fluency in English and excellent communication and interpersonal skills.

PREFERRED QUALIFICATIONS

• Experience in the Flavour & Fragrance Industry
• Fluency in German

ABOUT US

At Arethia, we fuse our long-standing reputation with a continual push for progress. A rapidly expanding player in the flavour industry, Arethia specialises in delivering innovative taste solutions and co-creating products that consumers love. For more than 70 years, Arethia has been known for its close collaboration with customers and the highest quality standards. With over 250 employees spread across Germany, Switzerland, Dubai, and Indonesia, we aim to shape the future of flavours with a culture that values agility, transparency, and talent

Arethia is looking for an experienced, dynamic and hands-on Head of Marketing to lead our marketing team and drive the overall strategy for our brands. As Head of Marketing, you will work directly with our CEO and lead a talented team of creative and analytical professionals to establish Arethia as the fastest-growing contender in the flavour industry. Your focus will be to provide strategic direction and drive both customer and candidate engagement as we launch into the Food & Beverage space.