Head of Marketing at 123 & RSA

at  123 Money

Job Ref:
2466
Job Title:
Head of Marketing at 123 & RSA
Location:
Dundrum - Dublin 16
Closing date:
Close date not set
Vacancy Description

HEAD OF MARKETING – 123.IE & RSA IRELAND

Join a team that’s shaping the future of insurance marketing.
Reporting to the MD of 123.ie, as the Head of Marketing, you will lead and shape the marketing strategy for one of Ireland’s most dynamic and recognised insurance brands, 123.ie, as well as support RSA’s wider distribution channels across Ireland and Northern Ireland. This is an exceptional opportunity to own and drive marketing leadership in a fast-paced, high-growth environment while collaborating across multiple teams to deliver long-term, profitable growth.
Why 123.ie and RSA?
123.ie is not just another insurance brand—we are a digital-first, consumer-centric company that’s redefining how insurance is marketed and sold in Ireland. You’ll be joining a high-energy, high-performance team that’s driven by the challenge of being the best. Plus, as part of RSA, you’ll have access to global resources, learning opportunities, and the chance to work with some of the best minds in the industry.
If you’re ready to make an impact and take on a leadership role that will challenge and inspire you, we’d love to hear from you.
What’s in it for you?
This role offers a unique blend of leadership, creativity, and strategy. You will have the autonomy to steer both our brand and acquisition marketing efforts for a top national brand in the insurance sector. At 123.ie, we don’t just think big—we act on it. With ambitions to continuously drive growth, this role will allow you to push boundaries, particularly in the digital marketing space, where eCommerce and data analytics are at the core of our trading success. You’ll lead a team of high performers while also leveraging the global footprint of RSA and Intact Canada, ensuring the right balance between local impact and international collaboration.
This position isn’t just about marketing—it’s about leading, inspiring, and nurturing talent. You’ll guide a team of experts who collaborate closely with internal partners, including actuarial and underwriting teams, distribution, business development, IT, and external agencies. Your ability to unite cross-functional teams toward common goals is critical. We’re looking for a leader who creates more leaders—someone who has not only managed but developed high-performing teams to deliver multidisciplinary strategic growth projects with tangible business outcomes.
You’ll bring strong analytical skills and a proven track record of overcoming obstacles, influencing roadmaps across various functions, and rallying people around a shared vision. Your ability to champion collaboration and strategic execution across teams will be crucial to the success of both 123.ie and RSA’s broader business goals.
What You’ll Do
In this key leadership role, you’ll have full ownership of 123.ie’s brand and demand-generation efforts, delivering integrated marketing campaigns that resonate with consumers and partners. You’ll also guide RSA’s B2B marketing across intermediated channels, affinity groups, and Northern Ireland, ensuring we remain a leader in both personal and commercial lines.

REQUIREMENTS:

• Minimum 10-12 years experience in a senior marketing role, including digital and analytics roles, preferably in the B2C environment.
• Minimum 5-years experience managing a team of professionals, including managers.
• A bachelor’s degree in marketing, business, administration, or any equivalent combination of training and experience.
• Excellent understanding of marketing and digital channels, demonstrated success in acquiring customers through different marketing tactics, channels, and platforms.
• A track record of achieving ambitious targets, leading multiple large-scale projects while respecting short timelines.
• Well-versed in analytics and in analysing large and various data sets.
• Pragmatic approach to problem solving using data and customer insights.
• Proven interpersonal and communication skills

Regulatory Requirements:

• This role is subject to the Fitness and Probity Standards (“The Standards”), issued under Section 50 of the Central Bank Reform Act 2010 and any subsequent amendments. The role holder must ensure they are fully aware of the Standards and in a position to comply with them fully always.

RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.

• Develop and Execute Strategy: Lead the creation of annual marketing strategies that align with business objectives for 123.ie, RSA Ireland, and RSA Northern Ireland, covering brand, acquisition, and retention efforts.
• Drive Brand Leadership: Cement 123.ie’s place as a top insurance brand in Ireland by driving innovative, results-focused advertising and digital marketing campaigns that boost brand awareness and customer preference.
• Lead Demand Generation: Own the planning and execution of high-performance PPC and digital campaigns to generate consumer demand and deliver on commercial objectives.
• Sponsorship Oversight: Lead and manage 123.ie’s sponsorship portfolio, including high-profile partnerships like Athletics Ireland, ensuring maximum brand exposure and engagement.
• B2B Marketing for RSA: Support RSA’s broker and affinity channels by developing opinion leadership strategies and propositions that resonate with partners and clients in both personal and commercial lines.
• Creative Campaign Ownership: Own the development and refinement of 123.ie’s brand positioning and creative campaigns, ensuring we maintain a differentiated voice in the market.
• Proposition Development: Identify opportunities to strengthen our product offerings and market competitiveness through data-driven insights and customer feedback.
• Agency Collaboration: Foster strong relationships with external agencies and partners to ensure that 123.ie and RSA maintain a commanding presence in the media market.
• Cross-functional Leadership: Collaborate with teams across sales, IT, operations, and finance to ensure marketing initiatives align with broader business goals.
• Mentorship and Team Leadership: Inspire, guide, and mentor a multidisciplinary marketing team, empowering them to excel and become leaders within the organisation.
• Oversee the experiment practices. You will identify and prioritise experiments that will drive cross-channels growth. You will collaborate closely with Analytics & data teams to evolve the marketing performance measurement to improve effectiveness and decision-making.