Head of Marketing

at  Awesomic

ABOUT AWESOMIC

Awesomic is a rapidly expanding startup with a team of over 120 professionals, recognized as the fastest-growing startup in Ukraine. With significant investments from Google, Y Combinator, Michael Siebel of Twitch, and Ragnar Sass of Pipedrive, Awesomic is on the path to becoming the next unicorn. We are dedicated to building a super app in the hiring space.
We are seeking a dynamic and results-driven Head of Marketing to lead and execute our marketing strategy, drive team development, and achieve client acquisition and retention goals.

WHAT YOU’LL DO:

Development of Marketing Strategy

• Formulating a comprehensive marketing strategy that aligns with business goals.
• Market analysis, competitor analysis, customer base segmentation.

Customer Acquisition and Retention

• Implementing multichannel campaigns to attract potential customers.
• Implementing loyalty and customer retention programs.

Content Marketing

• Planning and coordinating content production (articles, blogs, analytical materials, videos, podcasts, webinars, etc).
• Ensuring SEO and content analytics to enhance visibility.

Digital Marketing

• Utilizing social media, email marketing, PPC, and other digital channels.
• Working with marketing analytics to evaluate the effectiveness of campaigns.

Team Management and Development

• Conduct 1-1s with the existing team, hire new team members, and implement KPIs and goals to make sure the marketing team is efficient.
• Be a mentor and a coach to your team.

Implementing data-driven approach

• Regularly analyzing the ROI from marketing activities.
• Implement a data-driven approach to the marketing team.
• Reporting to management on achievements and planning future steps.

Budgeting and Resource Management

• Preparing and controlling the marketing budget.
• Managing the marketing team and external contractors.

Positioning

• Developing unique selling propositions (USPs).
• Ensuring a cohesive brand image across all marketing channels

About you: