Head of Marketing

at  Chapter 2

10999 Berlin, Kreuzberg, Germany -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate30 Nov, 2024Not Specified01 Sep, 20243 year(s) or aboveCommunications,Working Experience,Strategic Thinking,Communication Skills,Marketing Strategy,E CommerceNoNo
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Description:

At Chapter 2, we’re known for connecting exceptional candidates with great companies, and are now partnering with one of Berlin’s leading Fintech businesses, looking for a skilled and driven Head of Marketing to join their talented team.

EXPERIENCE

  • 7 years of working experience, including 3+ years in leading roles
  • Proven track record in marketing strategy for enterprise B2B companies in e-commerce; Fintech experience, nice to have. Agency background welcome.
  • Experience in building or implementing new brand images
  • Familiarity with startup/scale-up environments is advantageous
  • Excellent strategic thinking and hands-on mentality
  • Effective communication skills in both English and German
  • Ability to work collaboratively across departments
  • Analytical mindset with the ability to derive actionable insights from data
  • Bachelor’s or master’s degree in marketing, Business, Communications, or a related field

Responsibilities:

YOUR ROLE WITHIN OUR CLIENT’S TEAM

As Head of Marketing, you will lead their global marketing function, driving their brand presence and growth in a highly competitive B2B e-commerce and fintech landscape. This role is crucial in developing and implementing comprehensive marketing strategies to enhance their market position, generate leads, and support their sales function.

KEY RESPONSIBILITIES

  • Develop and execute a robust marketing and communications strategy
  • Conduct thorough market and competitor analyses to identify opportunities and adapt strategies, leading on a rebranding initiative, enhancing the client’s market positioning and brand image
  • Support the creation of compelling materials and narratives for RFP processes and pitches
  • Spearhead the implementation of targeted marketing strategies, for ABM, CM, SEO and SEA, Performance marketing
  • Collaborate closely with sales to align marketing efforts with sales goals, focusing on pipeline generation and activation
  • Develop and monitor KPIs to measure and optimize marketing performance, analysing campaign results to drive continuous improvement


REQUIREMENT SUMMARY

Min:3.0Max:7.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Business, Communications, Marketing

Proficient

1

10999 Berlin, Germany