Head of Marketing

at  CluedIn

JOIN OUR JOURNEY IN TRANSFORMING DATA INTO INSIGHTS

At CluedIn, we’re redefining data management with an Azure-native, graph-based Modern Master Data Managment (MDM) platform that makes managing data faster, simpler, and more accessible than ever.

• OUR IMPACTCluedIn is trusted by industry leaders worldwide to drive transformation and unlock data’s full potential. As the first MDM solution integrated with Azure Open AI, we’re setting new standards in data innovation.
• OUR RECOGNITIONWith Five-Star Gartner Peer Insights Reviews and as Microsoft’s preferred partner in MDM, our solutions integrate seamlessly with Microsoft’s data services, empowering our clients with unmatched capabilities.
• OUR VISIONWe’re building a team of pioneers, innovators, and visionaries. Join our 50-strong, dynamic team and help us shape the future of data management.

THE ROLE - HEAD OF MARKETING

As our Head of Marketing, you’ll report directly to the CEO and Founder, Tim Ward, and partner closely with our Global VP of Sales, Bojan Petrovic, to build on early growth and success in the business. Your focus will be on building out our Partnership strategy, specifically with Microsoft, and targeting large Enterprises through ABM and other demand generation strategies to build our customer base and quickly catalyse revenue growth within the business.

WHAT YOU WILL DO:

• Set and build out Marketing strategy, playbook, and team structure for CluedIn, with a particular focus on Demand Generation, ABM, and Partner Marketing
• Be in lock step with Tim Ward, CEO at CluedIn, to understand the top priorities in driving awareness for CluedIn as a business
• Develop, implement, and execute comprehensive ABM, demand generation, and partner marketing strategies aligned with business objectives to drive top-of-funnel pipeline growth
• Develop, implement, and execute partner marketing initiatives with strategic partners, such as events, content, and co-marketing strategies
• Drive event marketing initiatives, including virtual and in-person events, to create engagement opportunities and generate leads
• Lead the creation and execution of integrated marketing campaigns across a variety of channels (including email, social, SEO, events, webinars, content marketing, etc) to drive engagement and conversions
• Partner with Sales teams to ensure alignment and integration of demand generation efforts with overall business goals
• Utilise data-driven insights to continually assess and optimise campaign performance, ensuring maximum ROI and effectiveness
• Strengthen and refine Cluedin’s presence as a thought leader in the data management space through content creation, industry partnerships, competitive intelligence and speaking engagements, in order to elevate CluedIn’s brand and drive top-of-funnel growth
• Be a magnet for talent. Build, develop and motivate a high performing marketing team, rigorously managing performance