Head of Marketing

at  Curate

This is a fully remote job. Annual Salary: $132,000
The Grammy’s. The FedEx Open. The BET Awards. Over 400,000 weddings. These are a few of the events that we’ve helped small businesses at Curate. Small business owners around the globe use our software to automate all the tedious parts of event planning so they can deliver flawless experiences every day – and reclaim countless hours of their time in the process!
Curate’s mission is to empower people to easily connect all the pieces of their small business: from proposals to production to profitability. Our software not only impacts our customers’ bottom-line, it truly impacts their lives, and that’s why we love what we do! If helping to enrich the lives of others while working alongside other bright, compassionate, and straight-up talented people is your thing, then this is your team!

CLOSING

We want to hear from you! We are looking to build the best team of people who will be empowered to do their best work. If you have what it takes, but don’t necessarily meet every bullet in the job description, we encourage you to still apply!

Apply and join a company with amazing benefits!

• Company-subsidized health benefits, including medical, dental, and vision
• Unlimited PTO (with a bonus for actually taking time off!)
• A budget for setting up a home office
• 401k
• Stock options
• And more!

All applicants must be authorized to work lawfully in the United States as Curate does not engage in immigration sponsorship at this time.
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THE ROLE

As Head of Marketing, your mission will be to optimize our marketing operations and revenue funnel. As an ideal candidate, you have extensive marketing experience and comprehensive knowledge of revenue operations, branding, and the user journey. Your organizational, communication, and leadership skills are exceptional and applied empathy is your strength. You’ll work closely with the engineering, sales, and product teams to experiment and develop strategies that drive users into the product and help accelerate growth, conversion, expansion, and retention.

WHAT YOU WILL DO

• Build a GTM strategy for new customer/industry segments
• Use effective channels to increase brand engagement and attract an audience that’s interested in experiencing the value our product provides (i.e. email, social media, 3rd party channels, etc.)
• Own the website and deliver a compelling trial and signup experience with low bounce rates and high conversion
• Work with the product and engineering teams to bring your insight of both the user and the market to our product development process
• Develop and drive brand, messaging, and content to engage users throughout the customer journey (i.e. product demos, blogs, whitepapers, customer stories)
• Hold regular meetings with the sales team to review pipeline, identify challenges and present possible solutions, and provide ongoing training to ensure consistent performance
• Optimize conversion by identifying bottlenecks, designing experiments, and regularly shipping funnel changes – identify opportunities to improve ROAS, conversion and audience expansion
• Understand our customers problems, our unique solutions (current and potential) and build a compelling strategic case as to how we marry the two