Head of Marketing

at  Dyson

SUMMARY

Salary:
Competitive
Team:
Marketing
Location:
Poland - Warsaw Office

ABOUT US

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. We’re growing fast and our ambition is huge - more categories, more locations, and more people. Pioneering technology takes more than just inventive engineers. At Dyson, we take a problem-solving approach to everything we do. And across our support teams, we’re proud to be different.

MAIN ACCOUNTABILITIES AND SUPPORTING ACTIVITIES:

• Ownership of the category P&L, ensuring right budget shape and spend allocation across paid, owned and earned media, retail activation and non-working investment that meets strategic and business needs
• Full ownership of category P&L – Evaluating to ensure shrewd investment and driving proactive efficiencies for the business.
• Partnering with functional business partners and finance to ensure that all spend levers within the category Cost of Acquisition is sufficient, the right shape and driving towards the right objectives.
• Managing media to ensure that the media agencies clearly translate the category vision into media strategy and plans. Challenging efficiency and effectiveness, to ensure spend is driving to the right objective.
• Development of brand communications strategy across the category.
• Develop overall communications strategy for the category, considering Dyson full brand proposition and voice what makes Dyson different to our competitors. Plan how this cascade across each category to show clear brand differentiation and superiority.
• Own an effective and clear communication plan between Dyson’s central marketing and local sales team to achieve desired results.
• Build effective relationship with PR and Comms team to drive the agenda for (but not limited to) experiential marketing and earned media.
• Work with the category managers to develop communications plans that cross different media, from TV, press, digital, social, down to boxes and tickets.
• Inspire a passion for Dyson technology internally and externally.
• Management of the Market strategy and key projects; Pro-actively managing product pipelines and changes in retail/sales strategy.
• Work with Insight, collect customer knowledge, competitor understanding, market projections. Using these insights to build the overall long term category strategy and vision. Act as the business champion for the category, to ensure everyone is clear on the jobs to be done.
• Manage monthly Category Reviews with the Executive team, to ensure key risks and opportunities for the category are highlighted with relevant solutions for support and decision from the business to be made.
• Partner with the sales team to deliver a joint sales and marketing plan to maximise Dyson’s business in all accounts and an aligned channel strategy
• Work with Communications/PR team to embed earned media into our comms plans as an integrated part of the mix Product ranging & forecasting.
• Accountable for the overall strategic ranging of the category in the market ensuring the most efficient range to drive market ambition.
• Responsible for building the ranging principles, hierarchy and model for the category.
• Partner with the e-commerce and retail leads to build strong ranging proposals that support strong channel
• Empower team members to keep close track of forecasting and stock levels to ensure strategic launches and business as usual in completely de-risked.

To continue Dyson’s success constant technological innovation is required, but we also need to fulfil our geographic potential.
The Head of Marketing will develop and execute marketing, media, and brand strategies, to deliver ambitious growth in Poland. They will lead a Marketing team spanning category and media, reporting to the Country Manager Poland.