Head of Marketing & eCommerce

at  Carraig Donn

CUSTOMER EXPERIENCE & DIGITAL INNOVATION

Continuously improve user experience (UX) and identify opportunities for innovation and automation to enhance efficiency and customer satisfaction.
Oversee the development and implementation of eCommerce technologies that support future growth and digital innovation.

SKILLS REQUIRED

Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
6+ years of experience in marketing and eCommerce, with at least 4 years in a senior leadership role.
Experience in Fashion & Retail Marketing experience in the industry with established contacts preferable
Digital Marketing Proficiency: Expertise in SEO, SEM, Paid Social, and Email Marketing.
eCommerce Management: Proven experience with eCommerce platforms and UX/UI optimization.
Data-Driven Decision Making: Strong analytical skills using tools like Google Analytics.
Strategic Planning: Ability to develop and execute long-term marketing and eCommerce strategies.
Team Leadership: Proven experience in leading and mentoring high-performing teams.
Budget Management: Expertise in managing and optimizing marketing budgets.
Creative Campaign Development: Ability to design and implement innovative marketing campaigns.
Stakeholder Communication: Excellent verbal and written communication skills for effective collaboration and public relations.

JOB ROLE

To drive the growth strategy of Carraig Donn, the Head of Marketing & eCommerce will play a crucial role in scaling the existing eCommerce and retail business. This position will involve enhancing customer loyalty, improving conversion rates, and ensuring that Carraig Donn remains a leader in innovation and automation within the industry. The successful candidate will be a pivotal member of the Senior Management Team, leading the Marketing & eCommerce department, and collaborating with external agencies to achieve the company’s key performance indicators (KPIs).