Head of Marketing, EMEA

at  Dimensional Fund Advisors Ltd

HEAD OF MARKETING, EMEA

The Head of Marketing, EMEA is responsible for developing and delivering a marketing strategy for Dimensional’s EMEA business that connects the firm’s global initiatives to meet the needs of the local business. The role serves as a marketing consultant to the EMEA business and leads the London-based marketing team with a focus on aligning local efforts with the global marketing priorities. This individual will work with stakeholders to define the EMEA marketing priorities and streamline marketing efforts to align the team’s tactical work with the strategic direction.
The Head of Marketing, EMEA will work directly with the global marketing leadership team and will also interface with the London-based executive team and client group. They are also responsible for developing the marketing operations for the region, connecting global initiatives to local needs and be accountable for the team executing it.
The role requires the identification and leverage of the most efficient methods of operations and production to produce all the marketing materials that are needed in the EMEA region. This will include understanding the key processes, workflows, capacity and resource alignment and operational efficiencies.

RESPONSIBILITIES

• Lead the development and delivery of the Marketing plan for the EMEA region.
• Attract and manage a team of talented marketing professionals who thrive in a collaborative environment.
• Align team structure and talent development to meet the current and projected needs of the business.
• Be proficient on global priorities and ensure the local business is effectively working with other teams in the region and globally.
• Identify and assess opportunities that can move the needle versus work that is not scalable or as impactful and allocate resources accordingly.
• Balance the team’s commitments with available capacity and be resourceful in finding areas to streamline or identify alternative solutions when needed.
• Develop strong stakeholder relationships across the local and global business.
• Oversee the Marketing Team’s work output ensure it is of a high quality and meets the high standards of our brand and messaging.
• Lead high-priority marketing projects and provide oversight to projects managed by the team.
• Partner with EMEA executives in defining prioritization of initiatives and in the deployment of marketing activities.
• Partner with investments teams to ensure investments content is carefully vetted and considered.
• Ensure a high degree of content and data quality is met.
• Establish global partnerships to ensure alignment with global process standards.
• Oversee regularly scheduled initiatives for quality and ensure they contribute to overall marketing operations strategy.
• Assess current initiatives for effectiveness and streamline marketing initiatives to focus on those that can have the most impact on the business.
• Represent Dimensional externally by attending client events and conferences.

QUALIFICATIONS, EXPERIENCE, AND CHARACTERISTICS SUITABLE FOR THE ROLE

• Bachelor’s degree or equivalent in a relevant discipline, or an Investments related qualification desirable.
• Knowledge of the asset management industry and the competitive landscape.
• Experience leading and managing a team, and driving employee development strategies.
• Previous experience working in a marketing capacity within financial services.
• Ability to position our business accurately and at the right level of detail for the audience.
• Ability to engage with key stakeholders as partners, and negotiate effectively in strategic operations and production discussions.
• Effective written and verbal communication skills.
• Ability to prioritize and drive focus toward initiatives that can have most impact.
• Relevant experience in a strategic marketing, operations, sales, or investments related positions.
• Established track record of delivering results in a complex environment.
• Demonstrated strong ability to analyse problems, design solutions, and communicate them effectively and confidently (both verbal and written) with relevant stakeholders to gain buy-in.
• Comfort with ambiguity and proven ability to structure problems and develop analytical frameworks.
• Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment.
• Flexibility/adaptability (ability to change direction based upon team and stakeholder consensus).