Head of Marketing, Enterprise

at  SplitMetrics

Hi! It’s SplitMetrics, a remote-first team of experts building the future of mobile marketing. Top app developers turn to us for intelligent data-driven solutions designed for Apple Search Ads scale, A/B testing, and market insights.

ABOUT THE ROLE:

As Head of Marketing, you will play a pivotal role in achieving our new business goals. You’ll be working closely with some of the biggest global mobile brands, showing them how they can unlock even more revenue with our AdTech solutions.
Be aware, this position is for the brave ones: aggressive goals don’t scare you, they excite you. You’re eager to make a difference and hit the targets. You’ll be working closely with our Sales team, Sales Enablement and Revenue Operations and leading a cross-functional Enterprise Marketing team to its success, globally.

WHAT YOU’LL BE DOING:

• Own the creation and delivery of the marketing strategy for your business line, incl. market research, budgeting and allocating resources in the most profitable way.
• Translate the strategy together with your team into an actionable plan with clear steps, timelines, goals and ownerships.
• Develop initiatives that resonate with the target audience, ensuring target account engagement and pipeline generation
• Set quarterly team objectives and key results (OKRs) to measure success and maintain alignment with business priorities.
• Participate regularly in industry events and conversations with leads to have a deep understanding of our target market.
• Foster close collaboration with Sales to ensure alignment and drive joint accountability for achieving business goals.
• Lead, guide, and support your team to ensure effective and efficient execution of the marketing strategy, incl. managing dependencies across the team
• Encourage a results-oriented team environment that prioritizes growth, adaptability, and a data-driven approach to decision-making.