Head of Marketing, GB&I

at  Dyson

SUMMARY

Salary:
Competitive
Team:
Marketing
Location:
United Kingdom - Bristol Office

ABOUT US

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.
Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.
We prioritise our campus culture and do not offer a regular hybrid working setup to maintain Dyson’s spirit of collaboration, creativity, and inventiveness in our dynamic workspaces.

ABOUT THE ROLE

As our Head of Marketing, you will:

• Develop and execute comprehensive marketing strategies for our Home, Beauty, and Audio categories.
• Oversee category P&L, ensuring strategic budget allocation and efficient spend.
• Lead the development and implementation of brand communications strategies, ensuring clear brand differentiation.
• Design and implement 360-degree marketing plans focusing on customer engagement, loyalty, and conversion.
• Analyse market data and insights to build targeted campaigns and optimize sales potential.
• Drive marketing programs for direct channels, including online platforms and physical retail.
• Collaborate with media agencies to translate category vision into effective media strategies and plans.
• Manage product launch processes, ensuring alignment with market needs and optimal execution.
• Foster collaboration with global, regional, and local teams to ensure consistency and alignment in marketing efforts.
• Build, develop, and motivate a high-performing marketing team, fostering innovation and future-proofing capabilities.

To succeed in the role, we expect you to have:

• At least eight years of marketing experience, including brand management and communications.
• Proven ability to develop and execute strategic marketing plans in a consumer goods environment.
• Strong knowledge of traditional and digital media channels.
• Excellent commercial awareness and decision-making skills based on sales targets.
• Experience managing and optimizing marketing budgets with clear KPIs.
• Strong analytical skills, capable of using market insights to identify opportunities and drive strategies.
• Experience leading and motivating a senior marketing team, fostering high performance and innovation.
• Excellent communication and presentation skills, able to influence stakeholders at all levels.
• Ability to manage complex projects and work effectively in a matrixed organisation