Head of Marketing, Global Football

at  New Balance

WHO WE ARE:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

MAJOR ACCOUNTABILITIES:

Global Football Marketing Strategy

• Lead the creation and delivery of the long-term Global Football marketing strategy. Collaborate with leaders across the football business (Product, Sports Marketing and Merchandising) to build and evolve a strategic vision for the category, with a specific focus on driving brand consideration and demand creation for New Balance in the football category.
• Deliver the vision for seasonal football storytelling and develop the sell-in materials across all go-to-market milestones for the category for multiple seasons at any one time.
• Drive and manage the cross-functional strategic approach to key global football sporting moments, collaborating with team members across the business to drive plans which deliver against commercial and brand goals.
• Establish strong working relationships with international and regional marketing leads to champion and support in the activation and amplification of Global Football marketing plans.
• Partner with Global Sports Marketing to build a strategic approach to new athlete announcements, establishing the positioning of each announcement across brand, football and other relevant areas of the business to create high impact creative plans.

Global Football Activation Strategy

• Collaborate with Athlete Activation on football athlete annual activation plans against long-term athlete activation strategies. Build the vision for how football athletes are integrated into the football marketing approach and lead the Global Football Marketing team to deliver these plans.
• Build the seasonal creative and commercial programmes for all Global Football footwear product, ensuring a distinctive on-brand, commercially-oriented approach which builds a unique positioning for New Balance in the Global Football footwear market.
• Lead the team to build and deliver the annual activation plans around key Global Football club partners, building the creative vision for the seasonal club kit collections campaigns and delivering in-season activation plans around each partnership.
• Own the Global Football marketing relationship with Global Energy and Lifestyle teams to develop activation strategies connecting key global collaboration partners and entertainment ambassadors with highly considered global football moments and stories.
• Work with regional marketers to develop annual activation and marketing plans with specialty retail partners which support the long-range plan growth goals for the category.

Leadership and Management

• Lead the Global Football Marketing team to deliver marketing strategy and campaigns which drive the New Balance business towards its aligned long-term business vision and goals.
• Line management responsibility for Global Marketing Managers, also providing guidance and mentorship on the management of their own direct reports. Empower the overall team to build their experience and in different areas of football brand marketing and prioritising the creation of opportunities for their continued ongoing growth as future leaders in the business.
• Responsible for brokering relationships between the Global Football Marketing team and other teams within Global Performance Marketing, fostering an environment of collaboration and best practice sharing to encourage team learning opportunities.
• Ownership of the category marketing team budget, responsible for allocating capacity and resource to projects and working with the team to manage regular budget tracking and updates to the senior team.

Please refer the Job description for details