Head of Marketing

at  Goodstack

If you’ve been looking to join a fast-growing startup, backed by the same investors as Stripe & Airbnb, with a mission to make a huge positive impact, then you’ve found the right place!

JOIN OUR SERIES A STARTUP AS HEAD OF MARKETING AND HELP DEFINE GOODSTACK’S STORY

We’re looking for a strategic and hands-on Head of Marketing to lead our brand and product marketing efforts from the ground up.
What does success look like in this role? Establishing our brand as the disruptive category leader in the impact space and driving net new revenue growth through creating logo demand.
You’ll be instrumental in shaping how we communicate our unique value to corporate clients and nonprofits alike, taking ownership of positioning, messaging, and storytelling. In this role, you’ll focus on clearly articulating what Goodstack offers, why it matters, and who we’re here to help.
This is a standalone role, with potential to build a team as we scale. You’ll work closely with Sales, Product, and Partnerships to create effective marketing materials and craft the narrative that will drive Goodstack’s growth. If you’re passionate about brand-building and product marketing without a focus on paid media, this could be the perfect role for you!

BONUS IF YOU HAVE KNOWLEDGE OR LOVE OF:

• The nonprofit sector or experience with social impact-focused brands.
• Familiarity with Corporate Social Responsibility (CSR) or employee engagement initiatives within corporations.

ABOUT US

Since 2017, Goodstack has been at the forefront of integrating social and environmental value into organisational purpose. In today’s landscape, more businesses are recognising the necessity of embedding purpose into their operations to stay relevant.
To catalyse this transformation, we are constructing efficient global charitable rails accessible via an API globally.
Our vision is clear: To power purpose in every company and non-profit worldwide by leading the charge towards a future where doing good is not just an option but a fundamental principle of successful business shifting towards a better, purpose-driven world.

• 7+ years of marketing experience, with a strong background in product marketing or a related field.
• Proven experience crafting positioning and messaging that drives product adoption and customer engagement.
• A track record of creating and managing content that tells a compelling brand story, ideally in a B2B or SaaS setting.
• Excellent copywriting skills and a strong eye for detail in content, branding, and messaging.
• Familiarity with email marketing tools, CRM platforms, and basic web analytics.
• High adaptability and a proactive approach with the drive to build a marketing function from scratch.