Head of Marketing

at  Heron Foods

Job Advert
Join Our Leadership Team: Head of Marketing Position Open at our Store Support Centre in Melton!
Are you a visionary leader with a strong background in Marketing, particularly within FMCG retail? Heron Foods is seeking a dynamic Head of Marketing to drive customer engagement and footfall while elevating the Heron Foods brand across our growing estate of over 330 stores. This is your opportunity to spearhead our marketing and communication strategies, leveraging your expertise to increase basket spend, boost customer retention, and enhance our digital presence.
In this key role, you’ll lead the Marketing function, working closely with the Trading Director to develop and implement a robust 12-month Customer Trade Plan. Your focus will span from crafting a cohesive marketing strategy to overseeing digital initiatives and in-store branding. You’ll play a crucial role in shaping the “look and feel” of our stores, ensuring consistency across new and existing locations, while keeping Heron Foods at the cutting edge of industry trends.
At Heron Foods, our leaders are hands-on and collaborative, working cross-functionally with key stakeholders to deliver on critical projects. As part of our mission to remain a leading player in the value retail sector, you will guide a talented team, developing fresh initiatives and fostering strong supplier relationships. If you thrive in a fast-paced, high-energy environment and are passionate about driving results, we invite you to join us on this exciting journey.

ACCOUNTABILITIES:

• Deliver the sales budget through customer acquisition, retention, and increased basket spend
• Manage the Heron Foods brand, ensuring the development of brand guidelines and tone of voice
• Lead the implementation of digital strategies, including website, mailing list, and app development
• Control costs associated with new store openings and marketing activities
• Ensure timely delivery of marketing strategies and initiatives

• Develop and execute the overall marketing and communication strategy
• Own and manage a rolling 12-month Customer Trade Plan
• Lead the digital strategy for web and social channels
• Drive the look and feel of stores in alignment with the marketing vision
• Identify and implement new initiatives that align with our buying strategy
• Build strong relationships with suppliers to maximise revenue and investment growth
• Collaborate with cross-functional teams to deliver on marketing activities
• Ensure effective delivery of initiatives within the Buying Strategy