Head of Marketing

at  LANCH

2. WORK WITH EXPERIENCES FOUNDERS & C-LEVEL

Serial founders who have exited companies to Netflix, DeliveryHero, Bird and experienced C-Level such as the former DACH CEO of Oatly.

4. EARLY ENOUGH TO HAVE HUGE IMPACT BUT LATE ENOUGH TO KNOW THE BUSINESS WORKS & SCALES FAST

Timing is everything: joining LANCH now is the perfect timing. We already know the business works and we are planning to make >€50m in this 2nd year. However, we are still small and you will have massive impact and career growth ahead.

ABOUT US

At LANCH, we empower small gastronomy owners by giving them the tools needed to make food delivery fun again. We are building the world’s biggest virtual food court by creating high-quality delivery brands together with the megastars of our generation. LANCH is food delivery built for 2024. Backed by HV Capital, Felix Capital and a bunch of superstar angels such as the founders of FlixBus, Gorillas, Flaschenpost, Glovo, Foodspring, Foodora, Honest Food, Finleap and the most known YouTubers, rap stars and athletes of our time.

ABOUT THE ROLE

As our Head of Marketing & Branding, you have the unique opportunity to fundamentally shape the fastest growing consumer company in DACH ever. You are in charge of the entire marketing strategy of all brands across all channels and lead the entire marketing & content team, being part of the leadership team directly reporting to the CEO. This role is clearly expected to develop into the role of the CMO.
This role is probably the most exciting and diverse Head of Marketing positions in this country as you work with 3 different units: delivery, franchise and retail. Next to marketing our existing LANCH delivery brands Happy Slice and Loco Chicken, you will be building new brands from scratch, cooperating with the largest influencers. In addition, you are leading the LANCH franchise marketing with A+ locations all over Germany - taking mostly care of large store openings. Lastly, you will be also driving the LANCH retail marketing where we list our snack products like Happy Chips nationwide in 10.000+ stores. Here you work in close exchange with our General Manager for LANCH retail, Tobias Goj, the former CEO of Oatly DACH.

YOU WILL TAKE ON THE FOLLOWING TASKS:

• Planning, implementing and executing the marketing strategy of all our food brands (Happy Slice, Loco Chicken, House of Buns, Happy Chips and more coming)
• Full ownership on the entire marketing strategy for all our business units: retail (Edeka, Rewe, Kaufland etc), 200x delivery restaurants (Lieferando, Wolt, UberEats), multiple physical flagstore franchise stores
• Building new and managing existing food brands together with the largest influencers of Europe such as Knossi, Luciano, Stefano Zarella etc
• Growing our revenue and increasing our brand awareness using a broad and exciting marketing mix of organic social, paid social, performance, influencer, events, pr and ooh
• Leading and developing a growing team of 6-8 talented professionals and working closely with the founders and all department heads
• Full 6-digit monthly budget responsibility to achieve commercial goals