Head of Marketing

at  Octopus Money

At Octopus Money, we believe that better money decisions lead to better lives. We’re looking for a creative and entrepreneurial Head of Marketing who’s as passionate about helping people improve their financial wellbeing as we are. You’ll lead our marketing efforts to reach and engage potential customers and partners across both B2B and B2C channels.

• Lead our marketing strategy: You’ll help us refine the way we tell our story to the world and ensure we have the right marketing strategy in place to reach our business objectives – considering a range of audiences from HR leaders, employees, B2B partners and direct customers.
• Work closely with sales, comms and proposition: You’ll work in a deeply integrated way with sales, with shared objectives and market activity. You’ll also be a key strategic partner to our proposition and comms teams. You’ll champion the role brand and marketing can play to drive growth and ensure we’re always positioned as the best way for people to get the advice they need to reach their financial goals.
• Refine existing channels and explore new ones: You’ll help us refine our workplace marketing strategy to continue growing in the employee benefits market. But you’ll also bring a fresh perspective to help us explore, test and launch new ways of reaching customers – from partnerships to direct-to-consumer opportunities. All while helping us decide where our time, money and energy is best spent.
• Build and manage a talented team: You’ll lead a team that owns a range of marketing objectives across B2B lead generation, customer acquisition, retention and advocacy.