Head of Marketing

at  Omniconvert

Remote
Full-time
The Opportunity
We have a great opportunity for a Marketing Rockstar to join our growing SaaS company. If you live and breathe marketing, we need to talk!
We’re looking for a flexible marketeer who will be responsible for growing our inbound sales channels.

Primary Responsibilities

• Help define the strategy & then implement it – Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Make sure that we’re LIVE
• Handle the different marketing projects and the marketing team
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, PPC campaigns, event management, social media, lead generation campaigns, copywriting, performance analysis.
• Build strategic relationships and partner with our team, key industry players, agencies and vendors:
• Content writers
• SEO agency
• PPC agency
• Video editors
• Various tool providers
• Influencers / partners
• Designers/ copywriters
• Developers
• Sales team
• Product teams
• Orchestrate the marketing budget – Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Report & improvements – make sure you overview the KPIs (you will have the help of a data analyst)

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Basically, we need an all-rounder who can use their Marketing skills, knowledge and experience to jump in at the deep end and get stuck in; someone who is capable of executing a strategy and looking to really make a difference to our growing company.
Work closely with our CEO
While the CEO comes up with the strategic vision of a campaign, it is the Marketing Manager’s responsibility to map out the tasks required to implement that vision.
Create and Manage Content Calendar
In today’s digital age, virtually every marketing campaign involves a regular content strategy. This could be in the form of blog posts, or content could be marketing material or social media posts. You are responsible for creating and managing a content calendar to ensure this content gets completed in a timely manner.
Create Project Budgets and Timelines
You must be financially inclined, as you would be responsible for creating the budget of a marketing campaign. You would also be responsible for creating the project timeline, and then ensuring everyone keeps to this timeline.
Develop and Maintain External Vendor Relationships
Your responsibility is also to develop and maintain relationships with external vendors.

Experience

• Good working knowledge and understanding of free or freemium tools to support content, social, and analytics (we sometimes need a creative campaign on a shoestring budget)
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Copywriting and brand experience for all channels including web, email marketing and off-line.
• Creative experience demonstrated across marketing campaigns for new content.
• Experience of using Content Management Systems (CMS), such as WordPress.
• A good understanding of Google Analytics or equivalent.
• Experience in handling multiple projects.
• Experience of working with a small business or start-up is preferred.

Required Skills

• Organizational Skills
• Prioritization Skills
• Decision Making Skills
• Analytical Skills
• Digital Marketing & Project Management Skills
• English at an Advanced level is mandatory

Soft skills

• Excellent interpersonal skills, verbal and written communication
• Attention to detail (and we aren’t just saying that)
• Strong organizational skills and ability to focus
• Highly motivated, confident, resilient and a positive attitude
• Must be a self-starter, with an ability to work autonomously

Benefits

• Motivating salary
• Stock Options opportunity
• Meal tickets
• Private Medical Services
• Various team competitions, like ping pong or cooking
• Garden to relax or work in
• Free psychological counseling
• Opportunity to be part of a great team, with young people
• Chance to work for high-profile clients and high-traffic websites
• Chance to learn many new things and improve knowledge and soft skills
• Open working environment, where free speech and active contribution is highly encouraged
• Remote-first team

Who are we?
Omniconvert is a tech company founded in 2013 in Bucharest, Romania. We’re a team of 50+ people empowering online players around the world to create outstanding customer experiences.
We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimise your marketing.
We work with companies like Orange, Avon, Decathlon, Whirlpool, being ranked as “High Performer” by G2Crowd (industry barometer).
At Omniconvert, our mission is to help

eCommerce companies
our colleagues
Romania
… Drive Meaningful Chang

• Help define the strategy & then implement it – Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Make sure that we’re LIVE
• Handle the different marketing projects and the marketing team
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, PPC campaigns, event management, social media, lead generation campaigns, copywriting, performance analysis.
• Build strategic relationships and partner with our team, key industry players, agencies and vendors:
• Content writers
• SEO agency
• PPC agency
• Video editors
• Various tool providers
• Influencers / partners
• Designers/ copywriters
• Developers
• Sales team
• Product teams
• Orchestrate the marketing budget – Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Report & improvements – make sure you overview the KPIs (you will have the help of a data analyst