Head of Marketing & PR, Nordics

at  Storytel

Storytel is one of the world’s leading audiobook and ebook streaming services, offering unlimited listening to consumers in 25+ markets. Our vision is to make the world more empathetic, with great stories to be shared and enjoyed by anyone, anywhere, anytime. We are now seeking a Head of Marketing and PR, Nordics to join the team.

QUALIFICATIONS

• 8+ years of work experience across the Nordic region, with significant experience in B2C marketing (media/PR, events, digital, social media, communications)
• Proven track record of driving change and building organizations.
• Several years of managing teams in multiple locations
• Fluency in English and ideally one of the Nordic languages

ABOUT THE ROLE

Storytel is seeking a dynamic and experienced team member to support our Public Relations and Marketing departments across the Nordic region. The Nordic Head of Marketing & PR will develop and implement integrated strategies to enhance our brand presence, manage public perception, and drive market growth. This role requires strategic marketing acumen, exceptional PR skills, and strong self-leadership abilities to ensure alignment with our overall business goals.
Our ideal candidate will be a strategic thinker, strong communicator, and a relationship builder, who can be a trusted partner to our Nordic teams across multiple disciplines.

KEY RESPONSIBILITIES

• Brand Management: Enhance Storytel’s brand presence across earned, owned and paid channels, ensuring high engagement for priority campaigns and topics, and safeguarding brand reputation.
• Media Relations: Support and guide local PR teams in establishing and nurturing relationships with key media outlets, journalists, and influencers to secure impactful media coverage.
• Content Development: Form a regional framework for the creation of engaging press releases, articles, and PR materials as well as marketing and social media assets.
• Thought Leadership: Collaborate with internal experts for media placements, speaking engagements, and articles.
• Event Management: Form strategy framework and PR efforts for regional events, product launches, and industry conferences.
• Performance Analysis: Monitor media coverage and campaign performance, providing regular reports and insights.
• Team Leadership: Support, guide, and coach the local Nordic PR and Marketing teams, ensuring high-quality operations across platforms.
• Project management: Lead cross-regional commercial initiatives within the Nordic region and across the whole Storytel organization, including cooperation with Product & Tech, Content, Central marketing and Legal.
• Campaigns Development: Conceptualize, plan, and execute integrated marketing campaigns across various channels, harnessing the expertise of both regional and central teams to maximize impact.
• Cross-Functional Synergy: Facilitate effective collaboration between the Local markets and Central teams, Provide clear direction, set performance goals, and ensure effective communication and shared best practices across all Nordic marketing functions.
• Local Marketing Plans: Coordinate and support the development of local PR, Event and marketing plans and budgets with the local teams.