Head of Marketing (Remote)

at  Browse AI

ABOUT BROWSE AI

We’re a fast growing remote-first SaaS startup redefining the future of how millions of people use and access information from the internet.
To date we’ve empowered over 450,000 teams and individuals with access to web data that was once a luxury only big enterprises could afford. In 2 years, we’ve grown to nearly ~$2M ARR with a small Marketing and Sales team, and now need the right Marketing leader to help accelerate that growth.
We’re seeking a talented and strategic Head of Marketing to be a foundational member of our team. You will grow and build a marketing team that deeply understands our market, customer, mission, and owns strategy and resource deployment to build a revered brand.
Reporting directly to our CEO, Ardy, and working closely with our Head of Sales, Jesse, you’ll be leading the marketing team responsible for developing and executing strategies that generate B2B Demand, drives product-led revenue and improve brand awareness across multiple channels.

WHAT MAKES YOU A GREAT CANDIDATE FOR THIS JOB

We’re looking for a T-Shaped marketing leader with a solid background in B2B SaaS marketing leadership and demand generation. About you:

• 10+ years in Marketing, with at least 5 in a leadership role, ideally at early/growth-stage B2B tech startup.
• Proven track record of driving significant revenue growth within a PLG SaaS, ideally from the early stages to ~20M ARR.
• Proven track record in developing and executing demand generation initiatives preferably within a B2B SaaS company.
• In-depth knowledge of digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
• Strong analytical skills and ability to leverage data and analytics tools (e.g. Mixpanel, Looker Studio) to inform insights and strategy, optimize marketing performance, and drive business outcomes.
• Strong ability to communicate and influence across all levels, from executives to individual contributors.
• You’re highly collaborative with seasoned leadership and communication skills, with the ability to inspire and motivate teams.
• Proven track record of initiating influencer and partner marketing campaigns.
• Preferred proficiency in Customer.io, Close.com, Mixpanel, VWO, and Segment
• You are highly organized, can multitask, and work across multiple teams.
• You have excellent project management skills to handle multiple campaigns and initiatives simultaneously.

SOME OF THE BENEFITS YOU’LL ENJOY:

• Joining early at one of the fastest-growing PLG startups and being part of the journey from 450,000 users to 10’s of millions.
• Competitive compensation package.
• Stock options and bonuses as part of your compensation.
• Personal and professional growth through working with talented people and scaling a startup.
• Working directly on a product that will shape the future of the web industry and how professionals consume information from the internet.
• Working in a diverse environment with team members who respect and support each other.
• Hybrid and flexible working location and times with the ability to work in person at the Vancouver office.
• Social hours, monthly team building events, and annual team retreats.
• Health insurance.
• Flexible vacation and personal leave policies.
  We are looking forward to getting to know you

• You will lead a team consisting of a Growth Marketer and a Product Marketer, with the potential to hire additional team members.
• You will develop marketing strategies while being hands-on in marketing activities. You should be familiar and excited about being highly collaborative in this early stage!
• You will collaborate closely with our Head of Sales (Jesse) to refine how we execute our PLG/PLS sales process.
• You’ll establish the marketing department’s strategic vision, setting clear priorities, key performance indicators (KPIs), goals, and a roadmap that supports the overarching business objectives.
• You’ll work closely with product, sales, and customer success teams to ensure cohesive and effective product launches and marketing initiatives.
• You’ll monitor, analyze, and report on campaign performance, using insights to optimize future strategies for maximum efficiency and effectiveness. Forecast, measure, analyze, and report on the impact of demand activities on sales pipeline, revenue, sales cycle length, and CAC efficiency.
• You’ll define and refine product messaging and positioning that effectively communicates the value proposition to target audiences and differentiates our products in the market.
• You’ll align customer acquisition and retention plans to the P&L budget through forecasting and management of LTV, CAC, ROAS, new/repeat customer revenue, customer growth and sustained engagement rate.
• You’ll conduct market research, competitive tracking and analysis of market data to identify market trends, develop new and enhanced marketing programs and gain a comprehensive understanding of customer needs.
• You’ll develop and execute strategic communications plans to ensure consistent messaging across all marketing channels and touchpoints, fostering trust and credibility with our audience.
• You’ll be responsible for generating new ideas for channels and campaigns, aggressively testing your theories, and scaling winners while cutting losers.
• You’ll identify strategic partnerships and distribution channels that can accelerate growth and expand our market reach. Evaluate, select, and manage outside vendors that contribute to demand programs and hold them accountable for performance