Head of Marketing

at  SafetyWing

DESCRIPTION

SafetyWing (YC W18) is seeking a Head of Marketing to scale our marketing function. We’re looking for a strategic, creative, hands-on marketing leader who can establish our marketing strategy while building a high performing team. This role combines strategic leadership with tactical execution, and we’re looking for someone equally comfortable crafting strategy and rolling up their sleeves to get things done.
At SafetyWing, we’re building a global social safety net for remote workers—simple health, insurance, and retirement products designed to replace national welfare systems. Our mission is to remove geographical borders as a barrier to equal opportunity and freedom for everyone. If we succeed, we believe this will be one of the most important tasks of our time.

WE ARE LOOKING FOR SOMEONE WHO:

• Has a strong background leading a marketing team, preferably in both B2C and B2B environments
• Has experience in creating strategies and building new categories that resonate with target audiences
• Comfortable in data analytics and experience setting team targets and ensuring they’re met
• Is a team player who’s eager to collaborate across functions to achieve shared goals
• Is an innovative thinker, always looking for new ways to engage customers and improve their experience with our products
• Has a strong ability to communicate complex ideas simply and attractively
• Is driven by data to make decisions and improve product positioning

• Develop our marketing strategy, focusing on brand establishment, demand generation, and market education across all our products
• Formalize our brand voice and positioning, differentiating us from both traditional insurance providers and competing startups
• Drive data-driven decision-making by establishing KPIs and analytics frameworks to measure marketing effectiveness across our marketing teams
• Collaborate closely with founders and executive team to align marketing strategy with company vision and growth targets
• Lead the development and execution of high-impact brand initiatives—set the strategic direction, collaborate with creative team and external agencies, and oversee the successful rollout of campaigns
• Serve as liaison between creative and marketing, bridging the gap between growth marketing goals and creative strategies
• Drive our content strategy, including steering cohesive messaging across the entire organization
• Assess various creative options and prioritize initiatives based on potential impact and alignment with business objectives
• Oversee all brand and comms touchpoints—including campaigns, emails, social media, podcasts, media relations, events, newsletters, merchandise, videos, thought leadership and more—to ensure a consistent and compelling brand experience that builds brand love and cultural impact