Head of Marketing

at  Scaled Agile Inc

Company Description
Scaled Agile, Inc., (SAI) helps enterprises thrive in a world of change with SAFe, the most trusted system for learning and practicing agile ways of working. Together, SAFe Studio and SAFe’s proven framework provide everything individuals and teams need to link evolving strategy and execution. SAFe works by building a culture of resiliency that engages employees and focuses on customers so organizations can work with agility. Backed by a global network of partners and community of professionals, SAFe promotes collaboration so today’s leaders can build a better future.
Based in Boulder, Colorado, SAI is a member of the Pledge 1% corporate philanthropy movement. Through this program, SAI contributes to the local community and seeks to inspire and encourage other companies to the same purpose.
Job Description

COMPENSATION:

Scaled Agile is committed to fair and equitable compensation practices. The target salary range for this role is $175,000- $200,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.
All your information will be kept confidential according to EEO guidelines.
SAI is committed to providing opportunities for professional growth. This position is also posted internally.
Employees of Scaled Agile are also compensated with a competitive benefits package including medical, dental, vision, optional insurance products including identity protection and pet insurance, 401K with a match, flexible paid time off, and company paid sabbatical after six years of service, bonus plan, and equity options.
Wondering if you should apply?
As a company that helps organizations embrace and turn change into opportunity, we’re looking for teammates with diverse experiences who thrive on applying their knowledge in new ways. You don’t need to meet every listed qualification to apply. If you’re motivated by an iterative approach to growth, learning, collaboration, and relentless improvement, we want to hear from you.
Work Differently. Build the Future

The Head of Marketing will be pivotal in driving growth for Scaled Agile, collaborating closely with the Executive Leadership Team, particularly the Sales leaders. This role will contribute to:

• Shaping the overall marketing strategy for Scaled Agile
• Strengthening the SAFe brand through content-based marketing and targeted campaigns
• Activating and ultimately monetizing the community of SAFe professionals through customer lifecycle marketing and certification renewal efforts
• Leading and coordinating marketing campaigns across the three key channels (individuals, partners, enterprises) and media to ensure mutual reinforcement
• Generating high-quality leads, improving SEO and website performance, improving the ROI of digital campaigns
• Improving lead conversion by implementing robust scoring and allocation mechanisms
• Accelerating new customer acquisition and international expansion by supporting partners and local sales teams
• Developing marketing collaterals for SAFe products
• Planning and running industry and customer events, including the SAFe Summits
• Measuring and improving the ROI and impact of marketing activities by applying a data-driven mindset