Head of Marketing Switzerland

at  B Braun Medical AG

With your strong customer focus, you will pursue the goal of maintaining our market share and expanding existing and developing offerings in therapy areas. We achieve this goal together by responding to the needs of our customers with sharing expertise and thus constantly striving to provide the best possible service.

• Personnel leadership and technical management of the Marketing Switzerland division
• Support to develop B. Braun brand positioning in Switzerland, identify target audiences, and lead develop of marketing plans
• Build, coach, and develop a high-performance team of product marketing managers to drive commercialization of B. Braun products & solutions across the entire B. Braun product portfolio
• Develop a highly competitive product offering in Switzerland and ensure future product pipeline in collaboration with global marketing team
• Create and implement new business models in collaboration with sales to drive market penetration, long term profitability
• Lead the development of value propositions, marketing plans, campaigns and selling tools and collaborate with Sales Head on sales and business plans
• Understand customer needs, pain points, and workflows through direct engagement and data-driven insights
• Drive collaboration with a wide group of internal and external stakeholders concerning product launch, development and commercialization
• Develop metrics and KPIs to measure the impact of Marketing initiatives and ensure that product strategies are continuously refined based on customer value delivery and market dynamics
• Work in close collaboration with global product management to ensure awareness of Swiss requirements
• Development and implementation of marketing strategies in close coordination with those responsible in Sales Switzerland and taking into account global priorities
• Successful development and implementation of digital marketing initiatives and campaigns
• Close collaboration with the Swiss sales team and other local and global stakeholders
• Analysis, definition and monitoring of the product portfolio
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Establish a KOL network of expert HCP in different therapies and clinical pathways