Head of Media Sales

at  carwow

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350 million.

THE ROLE

We are seeking a highly motivated and experienced Head of Media Sales to lead and grow our media sales team. This role will be responsible for developing and executing a media sales strategy that drives revenue growth through our core native digital offering, sponsored and creative content, and other media solutions. The ideal candidate will have a strong background in media sales, and a proven ability to build and maintain client relationships, with automotive industry experience or understanding a bonus.

WHAT YOU’LL DO

Sales Strategy and Leadership:

• Develop and implement a comprehensive media sales strategy that aligns with our wider growth goals and market positioning
• Lead, manage, and inspire a team of media sales professionals, paving the way for their future development and growth
• Identify and capitalise on new business opportunities within the automotive sector, expanding the client base and increasing market share

Client Relationship Management:

• Build and maintain strong relationships with key clients and agencies
• Understand clients’ marketing needs and develop tailored media solutions that deliver value and drive results
• Act as a trusted advisor, providing insights and recommendations to optimise clients’ advertising strategies

Revenue Growth and Performance:

• Drive media sales revenue by both securing new business and continuing to drive growth in existing accounts
• Monitor and analyse sales performance metrics, identifying areas for improvement and ensuring the team meets or exceeds revenue goals
• Collaborate directly with our finance and commercial leadership teams to forecast revenue and set realistic targets

Product and Market Development:

• Collaborate with the product and marketing teams to develop and refine media products that meet market demand and client needs
• Stay informed about industry trends, competitor offerings, and emerging technologies to ensure our media solutions remain competitive and innovative
• Provide feedback to the product development team to improve existing products and identify opportunities for new offerings

Team Management and Development:

• Recruit, train, and develop a high-performing media sales team, fostering a culture of collaboration, innovation, and excellence
• Set clear performance expectations, provide regular feedback, and conduct performance reviews to ensure team success
• Encourage professional development and continuous learning within the team