Head of On Premise Marketing

at  Red Bull

COMPANY DESCRIPTION

The focus of this role is to lead, develop, and implement initiatives that build the Red Bull brand and consumption with both the consumer and industry in the On Premise (covering core HORECA channels but also beyond in channels of Catering, QSR restaurants and Fitness).
The role is highly focused on growing the relevance of Red Bull across all these segments of the On Premise and converting this relevance into consumption.
The Head of On Premise Marketing is a strong collaborator, interfacing with all key stakeholders to maximize impact of and leverage major On Premise image building and consumption driving initiatives.

The position is also responsible for training and enabling field teams to activate to the highest standard On Premise marketing tools and concepts, ensuring increased availability, visibility and activation of Red Bull at the POS.

• The HOOPM is a key contributor to the annual On Premise business plan, by identifying and defining insights which will lead to new, implementable activities, programs and strategies as well as subsequently developing appropriate strategies and tactics

QUALIFICATIONS

5+ years of marketing and/or sales experience
In-depth knowledge of bars, clubs and festivals and the broader On Premise
Knowledge of the On Premise industry and trade are required
Solid understanding of sales processes
Strong planning and project management competencies
Proven ability to translate strategies into execution
Strong leadership and team management
Self-motivated, passionate, ambitious and a creative mind
Exceptional communication skills, including presenting and training abilities
Commercial awareness and acumen (understanding of sales and finance processes).
Strong analytical skills (analyse consumer, sales and customer data).
Self-motivated, innovative, solution-oriented mindset, self-directed, do-it-now” attitude, flexible and be able to work under pressure in a fast-paced team environment

ADDITIONAL INFORMATION

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application

• The HOOPM is a key contributor to the annual On Premise business plan, by identifying and defining insights which will lead to new, implementable activities, programs and strategies as well as subsequently developing appropriate strategies and tactic