Head of Optimisation (CRO)

at  Trakken GmbH

TRKKN is a global leading consultancy for the Google Marketing Platform and Google Cloud, offering a comprehensive suite of services to help businesses leverage the power of Google’s ecosystem. With an interdisciplinary team of experts in digital analytics, conversion optimization, ad tech, advanced analytics & AI, cloud engineering, and tech & data strategy, we act as a catalyst for cutting-edge digital marketing solutions. Our team is diverse, international, inspiring, and operates in a fast-growing digital & technological environment.

Within TRKKN’s conversion optimisation (CRO) services, we offer:

• A/B testing: Testing different variations of website elements to identify the most effective design for conversions.
• User experience (UX) optimization: Improving website usability and user journey to enhance conversion rates.
• Landing page optimization: Creating high-performing landing pages that convert visitors into leads or customers.
• Site speed: Auditing and optimising client websites for performance, responsiveness and load time.
• CRO strategy development: Developing and implementing a comprehensive conversion optimization strategy aligned with client goals.

QUALIFICATIONS

• Strong experience in conversion optimisation (CRO), delivering successful outcomes for enterprise clients.
• In-depth knowledge of A/B testing methodologies, user experience (UX) principles, and conversion optimisation techniques.
• Strong understanding of digital analytics and data interpretation.
• Excellent communication, presentation, and interpersonal skills.
• Passion for driving business growth through data-driven CRO strategies.

THE ROLE

As the Head of Optimisation, you will play a pivotal role in establishing TRKKN’s conversion rate optimisation (CRO), UX, and personalisation practice in the UK market. You will be responsible for developing a strong go-to-market offering, working closely with technology and agency partners, and delivering on our ambitious growth plans.

RESPONSIBILITIES

• Consult with clients to understand their business objectives and identify opportunities for conversion improvement.
• Develop a strong go-to-market offering for TRKKN’s capabilities, in line with the latest innovations and partners in the UK market.
• Develop and implement comprehensive conversion optimization programs aligned with client needs and industry best practices.
• Collaborate with other teams, such as our global TRKKN CRO team, client-side web development and marketing, to ensure successful implementation of CRO initiatives.
• Track and measure the performance of CRO efforts and report results to clients.
• Present findings and recommendations in a clear and compelling manner to clients.
• Establish and grow our Conversion Optimisation team, fostering a culture of collaboration and continuous improvement.
• Stay up-to-date on the latest CRO trends, tools, and techniques.