Head of Performance Marketing

at  HyperionDev

ABOUT US

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of ‘coding bootcamps’ in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.
We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK’s Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom’s National Health Service (NHS).
We’re backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.

ABOUT THE ROLE

As the Head of Performance Marketing, you will lead our growth efforts in both learner acquisition and revenue generation, combining the strategic oversight of marketing with a deep focus on performance and admissions. This role requires a dynamic leader who can bridge the gap between marketing and sales, ensuring that all activities are aligned towards driving growth across all learner acquisition channels.
You will oversee our B2C and B2B marketing strategies, driving admissions growth through innovative marketing campaigns, performance analytics, and optimisation of the full user journey from lead generation to enrolment.
As part of the senior management team, you will also be instrumental in shaping the organisational culture and contributing to strategic decisions that impact the company’s growth trajectory.