Head of Product

at  Efficy

LARGE COMPANY WITH GREAT AMBITIONS AND CLOSE RELATIONS

efficy is a leading European Customer Relationship Management (CRM) solution that provides businesses of all sizes with complete, flexible, customizable, and scalable software to enable their growth. efficy’s platform includes products for marketing automation, sales, project management, customer service, and customer nurturing. Currently, more than 300,000 users from 63 countries use efficy’s tool.
Founded in 2005 and headquartered in Brussels, efficy’s around 500 employees work in local offices in Belgium, France, Spain, the Netherlands, Sweden, Denmark, Finland, Norway, Warsaw, Hong Kong, or remotely.
Our mission is to contribute to the success of every company by helping them transform customer data into customer insight while simplifying the work of their employees.
In efficy, two days are rarely the same, and things are changing rapidly. So, fasten your seat belt, and join us on the journey.

A UNIQUE WORK EXPERIENCE & COMPANY CULTURE

We want our employees to thrive in their daily lives, and therefore you can expect challenges, online music quizzes, onsite ping-pong tournaments, and lots more. Communication is informal, and your colleagues are only a short call away.

POSITION OVERVIEW

Assume responsibility for the product life cycle of the allocated products (product development, marketing, sales, financial results, logistic aspects, etc.) to form a crucial link between various departments (marketing, production, etc.) and thus optimize the turnover and market position of the products.
This role requires experience in managing a SaaS product department, ideally within the marketing software domain (CMS, email/marketing automation, e-commerce, marketing analytics), and a strong background in team management, AI innovation, and agile methodologies.

• Formulate the strategy and operational objectives for the allocated products and translate them into a successful product business plan to optimize the profit, turnover, and market position of the organization.
• Analyse market evolutions and external trends through market research and competitive analysis to elaborate or adjust the product business plan and make sales forecasts based on the conclusions.
• Study and analyse consumer wishes and needs alongside the competition’s product range to initiate and realize product renewal, with a strong focus on user feedback.
• Work closely with engineering, sales, marketing, and support to ensure business case and customer satisfaction goals are met. Develop the business case for new products, improvements to existing products, and business ventures.
• Define and manage the product roadmap, ensuring alignment with the long-term product vision. Monitor progress in product development and address any issues that arise to meet predetermined deadlines.
• Contribute to the thought process and realization of promotions, publicity, and commercial actions in close consultation with the marketing and sales departments to optimize the customer base and profit of the organization.
• Collect and analyse information on product performance, and write reports on the progress of the product life cycle to inform internal and external stakeholders accurately.
• Advise other departments (Production, Sales, etc.) based on acquired experience and knowledge to support the decision-making process of the different departments.
• Coach and motivate your employees to ensure their competencies, skills, and know-how are utilized in the best possible manner. Ensure team stability and evolution through involvement in recruiting, training, mentoring, self-development, and evaluating performance.
• Manage a product organization working with agile teams, driving innovation, particularly in AI, to stay ahead of market trends and meet customer demands.