Head of Product Marketing

at  Preply

AT PREPLY, WE ARE UNLOCKING HUMAN POTENTIAL THROUGH LEARNING.

We believe learning with a great tutor is life-changing. That’s why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.

• Identify and Prioritize Target Segments: Collaborate with our Data and SDR/Sales/Account management teams to iterate on Ideal Customer Profiles (ICP) and prioritize target segments and geographies
• Craft Compelling Positioning and Messaging: Develop clear and resonant positioning and messaging that addresses the needs of our target customers. Continuously iterate on messaging through A/B testing to optimize conversion across our sales segments .
• Create Sales Enablement Content: Produce high-quality sales enablement, starting with our pitch deck, materials tailored to different customer segments and geographies. This includes battlecards, case studies, best practice articles, email sequences, scripts, and more.
• Align different stakeholders to ensure that our product evolves toward what resonates with our customers - including Product, Supply (our tutors), and Methodology teams
• Iterate on key aspects of our offering, such as Pricing, in close collaboration with the revenue operation team, and Packaging.
• Analyze and Iterate: Capture insights on why leads are not converting and leverage this information to refine ICP and Buyer Persona definition
• Stay Competitive: Keep abreast of developments in the language learning industry and B2B SaaS best practices to ensure Preply remains competitive in the market.
• Collaborate Across Teams: Work closely with Sales, SDR, Marketing, and Product teams to maximize the volume of Sales Qualified Leads (SQLs) and incremental Monthly Recurring Revenue (MRR)