Head of Product Marketing

at  Preply

AT PREPLY, WE ARE UNLOCKING HUMAN POTENTIAL THROUGH LEARNING.

We believe learning with a great tutor is life-changing. That’s why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.

JOIN OUR B2B GROWTH CHAPTER:

At Preply, we’ve built our reputation by excelling in the B2C market, and now we’re revolutionizing corporate learning with our Business solution. Our platform empowers companies to upskill their employees in languages, equipping them with the confidence and communication skills needed to excel. Industry leaders such as ByteDance, Delivery Hero, and McKinsey & Co have already experienced the transformative impact of our solutions, unlocking their employees’ potential and driving better customer outcomes and increased revenues. Scaling Preply Business is a top priority, and you will be at the forefront of this exciting journey.
We are looking for an analytically driven and strategic Head of Product Marketing to elevate our approach to product marketing. This role will focus on refining our Ideal Customer Profile (ICP), enhancing our understanding of the buyer journey, rethinking pricing and packaging, and contributing to a supply strategy that optimally serves our clients. As a key leader, this person will manage and inspire a high-performing team, ensuring alignment across departments and directly collaborating with the Product team to inform and influence Preply’s roadmap and go-to-market success.

• Customer Segmentation & ICP Development: Lead the development and iterative refinement of Preply’s Ideal Customer Profile (ICP), pinpointing high-value customer segments by use case, firmographics, and geography. Use data analytics as well as qualitative insights to identify and refine key customer segments with precision.
• Buyer Journey Mapping & Optimization: Analyze and map out the buyer journey across diverse customer segments to pinpoint opportunities for greater engagement, conversion, and retention. Work cross-functionally to ensure insights are applied at each stage of the customer lifecycle.
• Pricing and Packaging Strategy: Lead a data-driven approach to rethinking our pricing and packaging models, ensuring they align with our ICP and maximize revenue and customer satisfaction. Conduct experiments and competitive analysis to validate and refine pricing strategies.
• Cross-Functional Collaboration & Supply Strategy Integration: Collaborate closely with cross-functional teams, including Product, Marketing, Sales, and Supply, to ensure product marketing initiatives align with broader company goals. Define and communicate an optimized supply strategy that enables our tutor network to effectively meet demand, focusing on both tutor availability and client satisfaction.
• Product Collaboration: Partner with the Product team to shape Preply’s roadmap by integrating customer insights, segment analysis, and market trends. Work together to launch impactful go-to-market campaigns that maximize product adoption, drive engagement, and support overall business objectives.
• Team Leadership & Development: Build, lead, and inspire a team of product marketers, cultivating a culture of analytical rigor, customer empathy, and collaboration. Mentor team members and support their professional growth to create a high-impact, high-performance team.
• Market Intelligence & Competitive Analysis: Lead efforts to collect and analyze market data, competitive trends, and customer feedback to stay ahead in the market. Utilize these insights to inform messaging, positioning, and strategy adjustments.