Head of Product Marketing - United Kingdom

at  Bitrise

Bitrise is a leading mobile DevOps SaaS platform that helps developers automate the build, test, and release process for mobile apps. With a mission to optimize mobile development, we enable faster releases and superior app quality for some of the world’s most innovative companies.
We are seeking a dynamic and strategic Head of Product Marketing to lead our product marketing efforts. This role is pivotal in defining how we position our platform, manage go-to-market strategies, and influence product development through market insights. As the leader of the product marketing team, you will manage a group of 3 Product Marketing Managers.
The ideal candidate has experience in SaaS marketing, a deep understanding of the mobile development or DevOps ecosystem, and a proven ability to drive strategic marketing initiatives. This is an exciting opportunity for a product marketing leader to make a significant impact on Bitrise’s growth trajectory.
You will work cross-functionally with Product, Marketing, Sales, and Customer Success to create value-driven messaging that drives demand and adoption across the customer lifecycle.

YOUR SKILLS AND COMPETENCIES

• 10+ years of experience in tech-heavy B2B SaaS or developer tools
• Proven experience in managing and scaling a product marketing team.
• Expertise in developing and executing pricing strategies.
• Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Excellent written and verbal communication skills with customers and internal stakeholders, from senior leadership to individual contributors.
• Team player abilities with strong interpersonal and collaboration skills.
• Strong organizational and dependency management skills with great attention to detail, ensuring that plans are successfully executed on time.\

• Team Leadership: manage, mentor, and develop a team of Product Marketing Managers.
• Ensure alignment between product marketing initiatives and company objectives.
• Foster a collaborative environment to drive high performance and engagement across the team.
• Develop and implement the right processes, templates, and operational frameworks to ensure consistency across the product marketing team.
• Define and oversee the go-to-market strategies for new product launches, feature releases, and updates across the Bitrise platform.
• Research and help package the Bitrise platform for key customer segments and industry verticals (such as finance)
• Collaborate with Product Management, Sales, and Customer Success to align marketing efforts with the product roadmap and customer needs.
• Support Sales with enablement tools, content, and training that articulate the value of Bitrise’s offerings.
• Drive internal and external enablement through effective product positioning and messaging, ensuring all teams are well-equipped to communicate Bitrise’s value proposition.
• Develop clear and compelling product positioning, messaging, and narratives that resonate with target audiences and communicate the unique value of Bitrise.
• Support the development and continuous refinement of Bitrise’s pricing strategy to ensure it aligns with market demands and customer value.
• Conduct ongoing market research and competitive analysis to stay ahead of industry trends and competitor activities.
• Identify market opportunities and make recommendations to influence product development and overall business strategy.
• Drive our analyst relations program to enhance Bitrise’s visibility and credibility in the market and feedback analyst insights to the product team.
• Collaborate with the marketing team to drive demand generation campaigns, ensuring they are aligned with product marketing priorities and effectively target the right segments.