Head of Proposition Marketing

at  COINS

JOB DESCRIPTION

Head of Proposition Marketing We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what’s important to them. What does Access offer you? We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you. About you: As the Head of Propositions Marketing, you will lead the development and delivery of new and evolving propositions for our People Division’s product portfolio. You bring a blend of commercial acumen and customer-focused thinking, with a strategic mindset and a hands-on approach to execution. Your responsibilities will include market sizing, proposition creation, and validation, as well as working with marketing communications to bring these propositions to market. You’ll be instrumental in setting commercial targets, measuring campaign success, and providing strategic insights on market positioning. Your role will also involve supporting GTM marketers, advising senior management, and contributing to M&A strategy, ensuring our products align with customer needs and drive growth. Day-to-day, you will: • Conduct market analysis to identify key segments and develop needs-based personas and go-to-market strategies. • Ensure product portfolio meets divisional targets through performance analysis and roadmap adjustments. • Develop product propositions, positioning, and messaging to drive commercial impact and competitive advantage. • Optimise packaging, pricing, and customer journey while providing market intelligence and sales enablement insights. Your skills and experiences might also include: • Strong leadership with a proven track record in B2B software product marketing, including owning proposition strategy and executing successful product propositions. • High degree of product marketing expertise, commercial acumen, and experience in delivering effective product marketing journeys across multiple product types. • Ability to lead and motivate cross-functional teams, navigate complex B2B environments, and deliver results in high-growth, high-pressure settings. • Exceptional communication and analytical skills, with the ability to translate data into insights, sell a vision to stakeholders, and adapt to dynamic environments. What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you’re excited about this role, (even if your previous experience doesn’t align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let’s make a difference together. Love Work. Love Life. Be You

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