Head of Retail - Youfoodz (m/f/x)

at  HelloFresh

The Head of Retail reports to the Managing Director of Youfoodz and is responsible for the growth and performance of Youfoodz Retail vertical; and strengthening our presence in key retail channels. In this role, you will join the Senior Leadership Team of HelloFresh ANZ, have ownership of the Retail P&L for Youfoodz and be responsible for delivering on the next-step of growth and performance in Retail for Youfoodz.

You will have the opportunity to “think-and-do” – leveraging your commercial business acumen, deep knowledge of Retail and cross-functional leadership capabilities; all the while shaping the growth trajectory of one of the highest-growth businesses within one of the fastest growing food technology companies in the world. Specifically, you will…

• Work closely with the Managing Director to set the strategic direction, develop and execute strategic Retail sales/marketing plans to drive above-market growth, deliver profitability and increase market share.
• Leverage your own (and cultivate new) deep, strategic and impactful relationships with retailers and retail networks, ensuring alignment with company objectives.
• Lead a team of account managers across the various Retail channels to engage and grow key accounts – managing the commercial agenda and terms with channel partners.
• Work with the sales leadership team to effectively deploy field sales teams by account tier; and sign-on new accounts and channel partners.
• Collaborate cross-functionally with Operations, Product/Innovation teams to bring the most exciting Youfoodz products and concepts to life within Retail.
• Analyze market trends, sales data, and customer insights to inform strategy and decision-making
• Maintain a real-time view of competitive movements in the market and Youfoodz position and advantage vis-a-vis competitors.
• Work closely with the Youfoodz brand team to translate the Go-to-Market strategies into impactful messaging, creatives and activation plans.
• Monitor and report on the performance of retail initiatives, making adjustments as necessary incl. to approaches and activations of retail marketing campaigns
• Collaborate closely with the online (B2C) marketing team to ensure consistency of approaches, offerings and messaging across verticals.
• Represent the company at industry events, trade shows, and key account meetings to promote our brand and products.