Head of SEO

at  Vertu Motors

HEAD OF SEO, GATESHEAD

Want the chance to make a significant difference to the performance of our websites and work on exciting projects with the opportunity to develop and grow your career? We’re looking for a self-motivated person to join our Marketing team to take the lead on SEO.
We are looking for an accomplished Head of SEO to take accountability for SEO across our entire portfolio of brands which include Bristol Street Motors, Vertu Motors, Vans Direct and Macklin Motors.
This role gives the right individual an exciting opportunity to make their mark, influence and contribute directly to the success of the team and business. Using our proprietary platform that is developed and maintained by our internal technology teams, initially, the objective will be to make a dimensional improvement to our search engine visibility with an equal focus on content, customer experience and technical excellence to ensure the websites reflect the best of the Vertu business and this is then reflected in Googles EEAT principles which reward modern, fast and customer centric platforms.
This role is based in our Gateshead Office and we are able to offer hybrid working for also.

Key KPI’s

• Double search visibility by end of FY25 (28th February 2025) – Sistrix/SEO Monitor
• Improve key site gaps (EV content, Search, Approved Used)
• Grow share of visits vs automotive competitors (Similar Web)

Key Responsibilities of this role will include:

• Lead on the development of our SEO strategy across the Vertu group.
• Set SEO performance targets and ensure campaigns are delivered within budget.
• Maximise the delivery of the team to support the achievement of our objectives.
• Work with our SEO agency partner to deliver sector leading performance.
• Work with the Web Platform Board and Tech team colleagues in a matrix fashion to achieve our goals.
• Manage SEO budgets across several of our websites.
• Mentor, develop and manage the SEO team including HR, Training and Appraisal processes.
• Ensure the correct data collection mechanisms are set up to generate reports and insight to inform strategy.
• Using data and insights to interpret consumer search trends and gain insight and contribute to step-changing business decisions.
• Lead on the delivery of actions required from our regular SEO audits.
• Monitor and analyse SEO performance using relevant tools.
• Monitor and review competitor activity to understand opportunities and threats.
• Work closely with the Performance marketing team to deliver on our Unified search strategy.
• Work closely with our Data team to gain insight from Customer channel attribution.
• Develop relationships and collaborate with stakeholders across the wider business. (Content, Creative, CRO, UX. Field marketing, Dealerships, Ancillary businesses)
• Upskilling our development and marketing teams on best-in-class SEO recommendations to improve our KPIs.
• Ensure colleagues are up to speed with the latest developments in SEO.

• Lead on the development of our SEO strategy across the Vertu group.
• Set SEO performance targets and ensure campaigns are delivered within budget.
• Maximise the delivery of the team to support the achievement of our objectives.
• Work with our SEO agency partner to deliver sector leading performance.
• Work with the Web Platform Board and Tech team colleagues in a matrix fashion to achieve our goals.
• Manage SEO budgets across several of our websites.
• Mentor, develop and manage the SEO team including HR, Training and Appraisal processes.
• Ensure the correct data collection mechanisms are set up to generate reports and insight to inform strategy.
• Using data and insights to interpret consumer search trends and gain insight and contribute to step-changing business decisions.
• Lead on the delivery of actions required from our regular SEO audits.
• Monitor and analyse SEO performance using relevant tools.
• Monitor and review competitor activity to understand opportunities and threats.
• Work closely with the Performance marketing team to deliver on our Unified search strategy.
• Work closely with our Data team to gain insight from Customer channel attribution.
• Develop relationships and collaborate with stakeholders across the wider business. (Content, Creative, CRO, UX. Field marketing, Dealerships, Ancillary businesses)
• Upskilling our development and marketing teams on best-in-class SEO recommendations to improve our KPIs.
• Ensure colleagues are up to speed with the latest developments in SEO