Head of Sponsorship

at  Signify

Amsterdam, Netherlands
Category
Brand, Comms & Digital Marketing
Posted Date
08/26/2024
Job Id
352867
We’re looking for a Head of Sponsorship to join our Brand, Marketing, and Communications team in Amsterdam.
Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we’re transforming our industry.
As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!
Signify is proud to be a leader in climate action, acting in line with the latest climate science. We are committed to reaching net zero greenhouse gas (GHG) emissions by 2040.
We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

YOUR QUALIFICATIONS

• Undergraduate degree in marketing, business or related field. MBA a plus.
• 10+ years’ experience in sponsorship, large-scale events, and experiential marketing/partnerships, B2B and/or B2C branding, brand management, brand activation marketing. Experience in activating major sport sponsorships is a must.
• Proven success developing and executing integrated business-to-business marketing campaigns, including goal setting, budget management and results measurement.
• Experience managing complex, long-term projects with agency partners to meet objectives and budgets.
• Proven track record in managing external partners, large-scale cross-functional teams and agency partners across experiential, media, content and PR.
• Very organized, strong project management skills. Excellent communicator – well-spoken with excellent writing skills.
  Our candidate profile is just a guide. We know that many talented people only apply for jobs when there is an exact match. If you don’t fit all the criteria but believe this role is for you, we would very much like to hear from you.

• Develop and Implement Sponsorship Strategy: define global sponsorship marketing and communications strategy, aligned with Signify’s brand, marketing and business objectives.
• Budget Management: manage the sponsorship annual budget (PR, creation, activation, measurement, hospitality) and resource allocation, ensuring maximization of ROI.
• Partnership rights: plan and manage the usage of partnership rights and ensure execution as per contractual agreement; continuously optimize partnership rights working together with MF1.
• Partner Relationship Management: build and maintain strong collaboration relationships with sponsorship partner stakeholders. • Product Integration: develop product integration roadmap working together with partner and businesses, aligned to sponsorship positioning; ensure timely delivery of product integration projects.
• Sponsorship Activation: define sponsorship activation strategy (geography, audiences, reach) in alignment with the businesses; define and manage annual delivery plan in alignment with the businesses
• Evaluate Sponsorship Effectiveness: define measurement scope and methodology to assess the effectiveness of sponsorship; provide regular reports and insights to Signify Leadership.
• Develop relationships across markets to develop strategic sponsorship programs in support of business priorities relating to both B2B and B2C customers.