Head of Strategic Marketing and Commercial Development

at  PolyPeptide Group

ABOUT US

PolyPeptide is one of the world’s leading independent contractual manufacturers of therapeutic peptides for medicine and cosmetics. The PolyPeptide Group is present with sites in Switzerland, France, Belgium, India, Sweden, and US and employs approximately 1200 co-workers. The Group is listed on the Swiss stock exchange and manufactures more than a third of all approved peptide substances for medicine in the world.

ABOUT THE ROLE

PolyPeptide Group is searching for a highly business and customer oriented Head of Global Strategic Marketing and Commercial Development, responsible for driving the company’s commercial development, marketing strategy and execution of marketing plans. The role requires a deep understanding of the pharmaceutical landscape, exceptional commercial leadership skills, and the ability to collaborate across cross-functional teams to achieve long-term commercial objectives.
The role is located in Switzerland (Baar, ZG), with regular presence at the office. You will be able to travel and interact internationally across time zones according to the requirements of the international role.

DUTIES OF THE ROLE

• Set-up and execute strategic marketing plan to drive compelling market differentiation in line with company goal by measuring engagement metrics on media platforms, Net Promoter Score, Customer Acquisition Cost, and ROI of marketing campaigns, conferences, and webinars. Develop and maintain the marketing plan with a strong focus on positioning and differentiating current and future offering from the competition.
• Define and implement appropriate market initiatives to generate new demand and growth by performing a competitive analysis to identify gaps in the market that your company can fill. Analyze market trends, technological advancements, and regulatory changes. Assess the market landscape, conduct competitive analysis and establish growth projection plans. Identify key competitors in the market and categorize them based on size, market share, growth trajectory, and market influence. Analyze their product offerings, pricing strategies, marketing approaches, customer service, and distribution channels. Use SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate competitors’ positions relative to your company.
• Deliver plan in collaboration with stakeholders for asset specific growth with commercial viability. Support business strategy discussions and analysis to define which key capabilities and offerings are required by the market. Collaborate on strategy development for the business with a focus on defining and expanding offerings and closing value chain gaps.
• Collaborate with functional leaders to establish strategic needs to improve business performance and customer satisfaction. Utilize data analytics and customer feedback to identify areas of attention. Prioritize needs based on impact, feasibility, and alignment with business goals. Define key performance indicators (KPIs) for each initiative that reflect business outcomes and customer satisfaction.
• Set strategic top line revenue goals across the assets and collaborate with sales leads on associated sales goals / targets. By analyzing historical performance, market conditions, and aligning with long-term business objectives, followed by collaboration with sales leads to define realistic sales targets for each asset. Regular review and adaptation to ensure alignment with financial capabilities and market dynamics, by ongoing communication among all stakeholders. Collaborate cross functionally to shape appropriate demand planning prioritization to deliver business goals. Support business cases and CAPEX justifications for capacity expansion, facility build-outs and acquisitions.
• Work with business leaders to set guidance for business models and agreement terms and conditions. Monitor the sales funnel to assess performance and actively identify outbound leads to enhance our sales strategy (cold emails, linkedin automations). Forge strategic partnerships, and advance the company’s pipeline through informed decision-making, commercial analysis, and market insights. Partner with Legal to ensure contractual framework delivers commercial and operational goals for the company and its partners.
• Collaborate with the innovation team to develop a market driven innovation portfolio messaging (e.g. newsletters, social media, website). Shape innovation portfolio communication / marketing / messaging, from ideation to launch of new service offerings including market insights to the technology roadmap, business justification and assessment of projects, developing and implementing launch plans.
• Lead commercial development and strategic marketing members to set regional specific goals, based on competitive analysis, and growth strategies. Create clear and actionable KPIs that are regularly monitored and supported by ongoing communication among all stakeholders. Work with sales assessing leads and assure alignment with business strategy and optimization of portfolio from a revenue and margin perspective. Monitor the funnel do identify outbound leads.
• Develop training plans and provide training to new and existing sales / business development colleagues by establishing clear KPIs for developing and implementing training plans by measuring completion rates, post-training performance improvements, and feedback scores from new and existing sales / business development colleagues.
• Collaborate closely with Corporate Communication to develop, implement, and update the Marketing Communication Strategy, and ensure alignment with the corporate brand and strategic messaging (case studies, newsletters, Linkedin, webinars, etc). Represent the company at trade shows and conferences; work closely with the commercial team and corporate communications to deliver vision, mission and value proposition. Create engaging scientific presentations and trainings, and present to a scientific audience.