Health Content Lead

at  Guidehouse

Job Family:
Marketing Management
Travel Required:
Up to 10%
Clearance Required:
None
What You Will Do:
Reporting to the Director of Enterprise Content, the Health Content Lead will develop and manage integrated content strategies aimed at generating brand awareness, engagement, and quality leads to fill Health’s sales pipe. They will collaborate directly with the Director of Enterprise Content and the Director of Health Marketing as well as segment, sales, and corporate leaders and experts to support strategic content marketing efforts, including by managing, developing, and editing content, and collaborating with marketing colleagues to publish content via social media, newsletters, media buys, and earned media.
The Health Content Lead will also manage publishing calendars and KPIs for earned, sponsored, and self-published content in alignment with the enterprise content strategy as well as lead generation, sales, and digital marketing team members. This role is unique in that this professional will align with all levels of marketing and sales to ensure messages are consistent and content is developed, promoted, and leveraged across a range of channels, including via blogs, case studies, sponsored content, ads, newsletters, sales, e-marketing, media, etc.
The Health Content Lead is expected to be an excellent writer, communicator, marketer, and project manager who understands the full spectrum of content development and dissemination and can manage multiple projects/campaigns at a time. Experience in healthcare and managing thought leadership campaigns is required, as this role will support targeted campaigns for multiple healthcare audiences, including payers, providers, life sciences companies, employers, and federal and state agencies.

Responsibilities include but are not limited to:

• Strategic oversight and management of Health’s content strategy.
• Writing and editing blogs, case studies, press releases, opinion pieces, white papers, drip emails, advertisements, website copy, sponsored content, services slicks, and social media posts.
• Collaborating with Health marketing colleagues to publish and project manage Guidehouse Health social media channels, as well as Center for Health Insights campaigns, content, calendars, and newsletters.
• Working collaboratively with and supporting marketing colleagues across segments and sectors.
• Managing content marketing KPI roll up report outs, including digital engagement, relevant marketing acquired and qualified leads, and additional pipeline development.
• Monthly presentations to Health’s Editorial board and ongoing internal communications to support professionals and teams in leveraging content.
• Offering innovative ideas to support the development, execution, delivery, and measurement of content across all external communications channels.

What You Will Need:

• Bachelor’s Degree; Four (4) years additional professional experience may be substituted in lieu of degree.
• Six (6) + years of professional experience
• Previous content marketing experience and demonstrated success with lead gen programs.
• Previous experience working for large, fast-growing B2B companies, preferably in the consulting or professional services business.
• Outstanding writing skills, with the ability to adapt communications to different audiences.
• Strong interpersonal skills and the ability to effectively communicate and interact with various levels of management.
• The ability to work in a fast-paced environment, where innovation and collaboration are necessary, and accountability is expected.
• The ability to work effectively under pressure and make decisions independently.
• Demonstrated project management skills.
• Strong knowledge of the Microsoft Office suite including PowerPoint and Excel.
• Experience with Google analytics and social media and media publishing/monitoring/analytics solutions.
• Highly motivated with a strong work ethic and positive attitude.

What Would Be Nice To Have:

• Journalism background.
• Previous experience with paid social media and sponsored content.
• Agile marketing experience.

The annual salary range for this position is $115,200.00-$172,800.00. Compensation decisions depend on a wide range of factors, including but not limited to skill sets, experience and training, security clearances, licensure and certifications, and other business and organizational needs.
What We Offer:
Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.

Benefits include:

• Medical, Rx, Dental & Vision Insurance
• Personal and Family Sick Time & Company Paid Holidays
• Position may be eligible for a discretionary variable incentive bonus
• Parental Leave and Adoption Assistance
• 401(k) Retirement Plan
• Basic Life & Supplemental Life
• Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
• Short-Term & Long-Term Disability
• Student Loan PayDown
• Tuition Reimbursement, Personal Development & Learning Opportunities
• Skills Development & Certifications
• Employee Referral Program
• Corporate Sponsored Events & Community Outreach
• Emergency Back-Up Childcare Program
• Mobility Stipend

About Guidehouse
Guidehouse is an Equal Employment Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, citizenship status, military status, protected veteran status, religion, creed, physical or mental disability, medical condition, marital status, sex, sexual orientation, gender, gender identity or expression, age, genetic information, or any other basis protected by law, ordinance, or regulation.
Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco.
If you have visited our website for information about employment opportunities, or to apply for a position, and you require an accommodation, please contact Guidehouse Recruiting at 1-571-633-1711 or via email at RecruitingAccommodation@guidehouse.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation.
Guidehouse does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Guidehouse and Guidehouse will not be obligated to pay a placement fee

• Strategic oversight and management of Health’s content strategy.
• Writing and editing blogs, case studies, press releases, opinion pieces, white papers, drip emails, advertisements, website copy, sponsored content, services slicks, and social media posts.
• Collaborating with Health marketing colleagues to publish and project manage Guidehouse Health social media channels, as well as Center for Health Insights campaigns, content, calendars, and newsletters.
• Working collaboratively with and supporting marketing colleagues across segments and sectors.
• Managing content marketing KPI roll up report outs, including digital engagement, relevant marketing acquired and qualified leads, and additional pipeline development.
• Monthly presentations to Health’s Editorial board and ongoing internal communications to support professionals and teams in leveraging content.
• Offering innovative ideas to support the development, execution, delivery, and measurement of content across all external communications channels