Healthcare Marketing Manager

at  CSA Group

BUILDING A WORLD CLASS TEAM STARTS WITH YOU

At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It’s been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.
Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.
Our employees take pride in making a difference in people’s lives through the work that we do. We’re looking for people like you to help make it happen.
Job Summary:
We are looking for an experienced and creative strategic Marketing Manager to join an innovative marketing team that plays a critical role in the growth of CSA Group, ultimately leading to a safer world.
The key responsibility of this role will be to develop, execute and manage global marketing programs aligned to an annual strategic marketing plan. The primary goals of the role are to support commercial business goals, lead acquisition, build awareness of CSA Group’s brand, foster customer retention, and provide sales support.

A cross-functional role requiring;

• Strategic marketing planning
• Thorough understanding of the service offering of the respective commercial units
• Content strategy and development
• Creative marketing tactic development
• Publication/media advertising
• Social media content development
• Event management

This role will be responsible for managing the strategic global marketing initiatives for the Healthcare and Cross Market Services commercial units.

Responsibilities:

• Responsible for the creation and execution of annual strategic marketing plans aligned to the business goals of the Healthcare and Cross Market Services commercial units.
• Build marketing programs to support specific commercial business goals across different channels in alignment with the overall strategic marketing plan.
• Identify gaps and make recommendations for marketing programs to meet required business goals.
• Be a subject matter expert of the respective business unit including in-depth knowledge of the service offering and customer applications, market conditions and competitive landscape.
• Deep understanding of customer segmentation, buyer personas and journeys as well as buying behavior, gained through research, Sales and stakeholder engagement.
• Execute marketing plans with strategic tactics from start to finish to meet lead generation and brand awareness objectives of the commercial units.
• Liaise with commercial unit leaders and content developers to define a content strategy that takes into account strategic positioning and messaging to address customer needs.
• Develop content, aligned with the content strategy, for the CSA Group website, landing pages, customer emails and social media.
• Stay abreast of industry and customer trends by monitoring market activity through research, internal reports, articles, and sales dialogue.
• Lead customer engagement programs and industry activities including events, tradeshows, media publications and associations.
• Leverage the principles of project management to manage multiple projects and priorities at the same time.
• Analyze ROI on all marketing activities and outline key areas of opportunity with a continuous improvement mindset.
• Collaborate with and leverage expertise of internal marketing resource teams in digital marketing and communications to the benefit of your marketing strategies and campaigns.
• Work with external agencies and vendors to develop marketing collateral.

Education & Experience:

• College/university degree in marketing or business administration or equivalent experience in a sales/marketing
• 7+ years of B2B strategic marketing experience
• 5 years of demonstrable success in similar roles
• Engineering or technical background is an asset
• MBA is an asset

Skills:

• A seasoned professional with experience in strategic marketing and campaign implementation
• Excellent written and verbal communication skills – exceptional at writing customer-facing content
• Strong ability to develop, execute and analyze marketing campaigns
• Proven project management skills and experience
• Team player and ability to form strong working relationships with marketing team members and key stakeholders
• Up-to-date knowledge of marketing trends
• Passion for strategic marketing and driving results

CSA Group is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion. We prohibit discrimination and harassment of any kind based on any grounds stipulated by applicable laws. We are an organization where opportunities are based on skills and abilities, and differences are respected and valued. Please contact us at
talentacquisition@csagroup.org if you require accommodation in the interview process.

A cross-functional role requiring;

• Strategic marketing planning
• Thorough understanding of the service offering of the respective commercial units
• Content strategy and development
• Creative marketing tactic development
• Publication/media advertising
• Social media content development
• Event managemen

Responsibilities:

• Responsible for the creation and execution of annual strategic marketing plans aligned to the business goals of the Healthcare and Cross Market Services commercial units.
• Build marketing programs to support specific commercial business goals across different channels in alignment with the overall strategic marketing plan.
• Identify gaps and make recommendations for marketing programs to meet required business goals.
• Be a subject matter expert of the respective business unit including in-depth knowledge of the service offering and customer applications, market conditions and competitive landscape.
• Deep understanding of customer segmentation, buyer personas and journeys as well as buying behavior, gained through research, Sales and stakeholder engagement.
• Execute marketing plans with strategic tactics from start to finish to meet lead generation and brand awareness objectives of the commercial units.
• Liaise with commercial unit leaders and content developers to define a content strategy that takes into account strategic positioning and messaging to address customer needs.
• Develop content, aligned with the content strategy, for the CSA Group website, landing pages, customer emails and social media.
• Stay abreast of industry and customer trends by monitoring market activity through research, internal reports, articles, and sales dialogue.
• Lead customer engagement programs and industry activities including events, tradeshows, media publications and associations.
• Leverage the principles of project management to manage multiple projects and priorities at the same time.
• Analyze ROI on all marketing activities and outline key areas of opportunity with a continuous improvement mindset.
• Collaborate with and leverage expertise of internal marketing resource teams in digital marketing and communications to the benefit of your marketing strategies and campaigns.
• Work with external agencies and vendors to develop marketing collateral